Our investment criteria encompass innovative and scalable enterprises spanning multiple sectors. We endeavor to collaborate with entrepreneurs who share our common objective of generating value and effecting positive change.
High-potential business
Metrics
Market Size
Growth potential MoM
Funnel performances
Online Audience Sizes
Audience profile
Competitive playing field
Market adoption rate
CAC/CPO levels
Margin levels
Brand Equity
Revenue being on product-market fit level
E-Commerce
Requirements
Early stage
Revenue 100k+ yearly
CPO 20% under benchmark
Tech
Requirements
Market size delivering potentially a viable MRR
Growth potential MoM 7%+
Blue ocean markets
Subscription
Requirements
Early Stage
Revenue showing clear product-market fit
Growth potential MoM 7%+
B2B Services
Requirements
Revenues 3M+
Tech-driven
SME market
Marveltest empowers portfolio companies through data-driven decisions. Our innovative techniques uncover valuable insights for informed choices and business growth. We offer personalized dashboards, visualization tools, and recommendations. Serial entrepreneurs Bhup and Maarten experienced the challenges of launching new products and saw the need for a comprehensive way to predict and optimize customer acquisition costs, inspiring the Marveltest tech and data stack. We've helped 80+ clients become market leaders through our expertise in data analysis and decision-making. Marveltest is a trusted partner for companies seeking to improve their data capabilities resulting in business viable decisions. Sometimes this results in even more closer relationships in the form of company stakes and investments that provide a very broad set of resources.
Explore the Multifaceted Ventures of Marveltest: Innovative Business Pursuits that Span Across Diverse Industries.
Zoen voor Gust, a Marveltest venture, offers sustainable items for babies and toddlers by collecting beautiful brands for their versatile collection. With our help, we analyzed their data and found potential for growth. We validated our assumptions and optimized their conversion and sales, resulting in impressive superhero growth. Now, Zoen voor Gust is a leading brand in the world of moms.
YVRA is a niche fragrance brand founded by Yvo Van Regteren Altenna. With the help of Marveltest, we collaborated closely to create a new website with a focus on customer experience and set up successful social, Google, and email marketing campaigns, resulting in a lowered CAC.
ProductPine is a Marveltest venture that enables direct purchasing from brands for the best price and quality, while offsetting CO2 emissions. During our collaboration, we worked to create awareness for Productpine's innovative sustainable platform approach, by highlighting both the brand and specific product groups. We developed multiple strategies and optimized funnels to achieve monthly growth of at least 27%.
BIYU is a Marveltest venture that offers a sustainable business concept, allowing customers to rent instead of own products. During our collaboration, we invested in BIYU and tested multiple propositions, campaigns, and UX/CX analyses to find the key activation for this innovative service. Our goal is to conquer Amsterdam and beyond with this amazing concept.
Mijn energielabel is a Marveltest venture that provides energy labels, with a focus on generating requests in specific regions of the Netherlands. During our collaboration, we improved their technical and digital infrastructure, including social advertising, CRM, email marketing, website optimization, and maintenance. We tested different strategies for different channels, resulting in a new digital growth strategy that generated 5000+ label applications in 2022.
Learn how Marveltest's investment support can facilitate the growth of your company, offering the essential resources and guidance necessary for success. MarvelVenture was established to address the demand from Marveltest's clients for a wider range of services, resources, and entrepreneurial mentoring, which they could not afford. Driven by their entrepreneurial spirit, MarvelVenture devised adaptable share-stake-based arrangements to meet the diverse needs of their clients.
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