About

Productpine

  • Business type:
    B2C
  • Project Type:
    E-commerce
  • Business size:
    Startup
  • Product:
    Foundation - Test - Live
  • Year:
    2021

Case:

Productpine

Productpine is a facilitator to buy directly from the brand, which assures you of the very best price and quality of a product. In addition to that, when buying at Productpine, you contribute to a better world as they offset the CO2 emissions from purchases.Since the brand is innovative in their sustainable platform approach, it was important to set up multiple funnels to create more awareness. We decided not only to highlight the Productpine brand, but also specific product groups they offer.We developed multiple strategies so we could test what ultimately worked best for the platform. The continuous optimization of funnels has so far led us to achieve growth of at least 27% each month!

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The process

MarvelFoundation

MarvelTest

MarvelLive

Relevant cases

Pols Potten

  • B2C
  • SME
  • E-commerce
  • Foundation - Test - Live
  • 2021

The leading POLSPOTTEN brand, founded in Amsterdam in 1986, offers home accessories that brighten up any interior, from porcelain vases to glass hourglasses and the most surprising piggy banks. The brand is subtle, innovative and inspiring.POLSPOTTEN came to Marveltest to gain new leads for their B2B efforts in Germany, as their business relies heavily on B2B. After conducting thorough analyses, we started online campaigns to find new leads. The campaign were such a success, and so POLSPOTTEN wanted to expand their efforts to B2C. After launching their new website this year, the efforts of Marveltest switched from B2B to B2C. The campaigns started recently, yet with a ROAS of 9.74 we expect a great future for B2C of POLSPOTTEN.

Read more➜

AXA-IM

  • B2B
  • Corporate
  • Lead-Generation
  • Marvel Customized
  • 2020

AXA-IM a world known investment manager got in contact with Marveltest during the COVID-19 pandemic. In this time the physical fairs were cancelled and networking entered a different dimension. The ambition for innovation is where AXA-IM and Marveltest found each other. With the temporary product launch of Marvelstream, a series of webinars were setup through Whereby, AXA-IM could still connect with their partners and clients and the world. Because of the brand new design and information, AXA-IM ran a webinar series to be proud of!

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KCST

  • B2C
  • Startup
  • E-commerce
  • Foundation - Test - Live
  • 2020

KCST anticipated well on market developments during the pandemic in 2020 and 2022. The loungewear brand focussed on making life inside of the house more comfortable with their sustainable and high-quality tracksuits and tops from cashmere, organic cotton, and wool. The viability of a loungewear brand in a non-pandemic environment was one of the key research questions for KCST.  In the current e-commerce landscape, the reality is that even the best (new) fashion brands fail because of the lack of following a knowledge-based strategy. Entering the market has become easier for small brands, which results in numerous new competitors within the same niche every day. Marveltest has helped KCST to research and evaluate the playing field of loungewear extensively and provided insights for a high-performance strategy. Several step-by-step pieces of advice for continuation were written based on their customer's ongoing behavior. As a result there's now a decisive continuing  strategy recommendation.

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Client testimonials

"With the insights of Marveltest we will bring viable propositions, tested within various target audiences. If we know how we can evolve the behaviour of one group, then we can expand and move to the next group of people and truly make the difference!"

Nathalie Beck

Founder
"Marveltest is with their data intelligence niche what we internally say to be the champions league in data-driven marketing, instead of the Jupiler League of other agencies."

Nick Van Thull

E-commerce manager
“Marveltest B.V. has been by our side from the beginning and we wouldn’t know what to do without them. They know exactly how to reach our target audience and how to expand our reach in the most effective way, resulting in explosive growth. Next to this, they’re also able to guide our business through growth, which they clearly have successful experiences with.”

Giulia Beens

Job Founder

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