About

YVRA

  • Business type:
    B2C
  • Project Type:
    E-commerce
  • Business size:
    SME
  • Product:
    Foundation - Test - Live
  • Year:
    2022

Case:

YVRA

YVRA, named after the founder Yvo Van Regteren Altenna, is niche a fragrance brand. Yvo is originally a lifestyle journalist who's always had a slight focus on fragrances. When he's writing for YVRA he likes to convey the scent and feeling the parfumes can give. Within Marveltest the close collaboration of teams worked out very benefitial for YVRA, as the Design and Growth team were able to identify together a strong brand value proposition, giving their e-commerce what it needs. As a result we created a new website for them, with a distinct focus on the best customer experience possible. Next to that we've managed to set up social campaigns, Google campagin and we're now resposible for their e-mail marketing as well.With the ongoing process of optimizing these campaigns, we achieved lowering their CAC!

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The process

MarvelFoundation

MarvelTest

MarvelLive

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Eichholtz

  • B2B
  • SME
  • Lead-Generation
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  • 2019

Eichholtz has grown into one of the world's most reputable luxury design brands. Theo Eichholtz founded the furniture business back in 1992. This reputable wholesaler was looking for international growth, focusing on Europe, and had the wish to engage with store owners abroad. Marveltest showed Eichholtz how we were able to provide useful insights into the behavior of their new target audience and conducted initial research to display the different possibilities. From there, Marveltest worked closely together with Eichholtz and initiated the Digital Transition in 2019. Through a highly intensive social campaign throughout Europe, we were able to identify the potential customer base of Eichholtz. At that point, we started conducting multiple A/B tests to establish the right strategy for the identified European target audience. The end result? Eichholtz now sells products to over 1000 retailers all over Europe, and we've been able to push their CAC down by 300%!

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Bibi van der Velden

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Bibi van den Velden, a brand of jewellery from haute previous materials. One one hand a high end brand with materials like 18k gold, diamonds and barroque pearls and on the other a very human quality with intrictely crafted designs.The goals for the jewellery brand is to find the right audience for their brand and create the best discovering experience in fine jewelry for their customers. That's how we introduced their first advertising strategy and from there we started to develop an online audience for their webshop.  We started optimizing their website, tested more audiences and set up the most personal mailing automations. This resulted into X% increase on ....

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Dstrezzed

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  • SME
  • E-commerce
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  • 2019

Dstrezzed has been creating menswear for modern gents around the world for over ten years now. It's a bold, rebellious and always authentic brand that makes life easier with qualitative and comfortable clothing.The brand's desire was to gain a higher reach towards potential customers, also increasing their engagement and therefore as the end goal: a solid conversion.Dtrezzed found common ground with Marveltest because of our proactiveness and willingness to provide as many insights as needed.We've showed them low and high risk possibilities as well as bottlenecks that can be eliminated. With a detailed analyses we've provided Dstrezzed with the best road to take to grow their brand.As a result Dstrezzed has now scaled their online activities with 150%  and discovered a new range of potentials target audiences!

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Client testimonials

"With the insights of Marveltest we will bring viable propositions, tested within various target audiences. If we know how we can evolve the behaviour of one group, then we can expand and move to the next group of people and truly make the difference!"

Nathalie Beck

Founder
"Marveltest is with their data intelligence niche what we internally say to be the champions league in data-driven marketing, instead of the Jupiler League of other agencies."

Nick Van Thull

E-commerce manager
“Marveltest B.V. has been by our side from the beginning and we wouldn’t know what to do without them. They know exactly how to reach our target audience and how to expand our reach in the most effective way, resulting in explosive growth. Next to this, they’re also able to guide our business through growth, which they clearly have successful experiences with.”

Giulia Beens

Job Founder

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