KING Essentials, an Amsterdam-based fashion brand, that's originally founded by two entrepreneurs who gained a substantial experience by working for traditional fashion brands in the Netherlands. Their goal is to become the go-to brand for consistency in fits, sizes, quality, and availability. How to communicate to and with their audience segments was one of the main obstacles in the start-up phase of KING Essentials. KING Essentials didn't have much online advertising experience on board, and decided to work with Marveltest. Their decision was based on the experimental framework ideas we suggested. We've setup a complete online marketing infrastructure for KING Essentials. From the beginning we composed a strategic performance marketing fundament. Extended Data visualization dashboarding resulted in a sophisticated multichannel market approach from the start. The cooperation with KING Essentials came about to support them in speeding up the concept validation process. After 6 months of collaboration and several advice reports, KING Essentials was able to move on with a clear market approach.

Productpine is a facilitator to buy directly from the brand, which assures you of the very best price and quality of a product. In addition to that, when buying at Productpine, you contribute to a better world as they offset the CO2 emissions from purchases.Since the brand is innovative in their sustainable platform approach, it was important to set up multiple funnels to create more awareness. We decided not only to highlight the Productpine brand, but also specific product groups they offer.We developed multiple strategies so we could test what ultimately worked best for the platform. The continuous optimization of funnels has so far led us to achieve growth of at least 27% each month!

Pockies is an authentic underwear brand, a unique one on the market. The brand was founded by three young Amsterdam entrepreneurs. It grew expponentially with their initial remarkle advertising campaigns and collaborations.The story and vision of Pockies are defined carefully, but the challange was to scale this approach further in the Netherlands and even internationally. Pockies followed the typical growth path, because of the generosity of their smart influencer collaboratons and outspoken marketing tactics. But Marveltest knows that data interpretation and data-driven decision making is crucial when establishing a sustainable business model, that's how we came into play.During our collaboration with Pockies their revenues improved nationally, and even an international roll-out strategy was established across 6+ channels. This was the first step towards conquering the worlds market of underwear!