About

Mijn energielabel

  • Business type:
    B2C
  • Project Type:
    E-commerce
  • Business size:
    Startup
  • Product:
    Foundation - Test - Live
  • Year:
    2020

Case:

Mijn energielabel

Mijn Energielabel, an energy label provider founded by brother and sister Florentine en Max van der Laan. The collaboration signified the importance of generation energy label requests in specific regions in the Netherlands (with the coverage of Energy Label Consultants). Marveltest saw potential and developed and improved Mijn Energielabel's technical and digital infrastructure, that's how this project came about. The digital development included social advertising (FB, Google, Pinterest & YouTube), CRM, conversion optimisation, email design & marketing, website optimisation & maintenance. We've tested different strategies for different channels.This year (2022) Mijn Energielabel generated 5000+ label applications with our new digital growth strategy!

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The process

MarvelFoundation

MarvelTest

MarvelLive

Relevant cases

Productpine

  • B2C
  • Startup
  • E-commerce
  • Foundation - Test - Live
  • 2021

Productpine is a facilitator to buy directly from the brand, which assures you of the very best price and quality of a product. In addition to that, when buying at Productpine, you contribute to a better world as they offset the CO2 emissions from purchases.Since the brand is innovative in their sustainable platform approach, it was important to set up multiple funnels to create more awareness. We decided not only to highlight the Productpine brand, but also specific product groups they offer.We developed multiple strategies so we could test what ultimately worked best for the platform. The continuous optimization of funnels has so far led us to achieve growth of at least 27% each month!

Read more➜

Parfumado

  • B2C
  • SME
  • Subscription
  • MarvelAudit Plus
  • 2021

Parfumado, the Dutch brand that will deliver every month in handy travel new favourite perfumes. You can discover them online to suit changing occasions and seasons. In the beginning of 2021, the changing security regulations of Facebook had a high impact on the the new customer acquisition costs and Parfumado was struggling to keep their online funnel viable with their current team. Marveltest conducted the MarvelFoundation + analysis in which key takeaways, optimisation scores and lowering CAC estimations were noted. Based on this analysis, Parfumado continued their collaboration in which our Head of Growth provided his expertises and advise on a weekly basis for the team of Parfumado. By optimising the online funnel, we were able to reach their subscription targets and lower the CAC from €81 to €15.

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YVRA

  • B2C
  • SME
  • E-commerce
  • Foundation - Test - Live
  • 2022

YVRA, named after the founder Yvo Van Regteren Altenna, is niche a fragrance brand. Yvo is originally a lifestyle journalist who's always had a slight focus on fragrances. When he's writing for YVRA he likes to convey the scent and feeling the parfumes can give. Within Marveltest the close collaboration of teams worked out very benefitial for YVRA, as the Design and Growth team were able to identify together a strong brand value proposition, giving their e-commerce what it needs. As a result we created a new website for them, with a distinct focus on the best customer experience possible. Next to that we've managed to set up social campaigns, Google campagin and we're now resposible for their e-mail marketing as well.With the ongoing process of optimizing these campaigns, we achieved lowering their CAC!

Read more➜

Client testimonials

"With the insights of Marveltest we will bring viable propositions, tested within various target audiences. If we know how we can evolve the behaviour of one group, then we can expand and move to the next group of people and truly make the difference!"

Nathalie Beck

Founder
"Marveltest is with their data intelligence niche what we internally say to be the champions league in data-driven marketing, instead of the Jupiler League of other agencies."

Nick Van Thull

E-commerce manager
“Marveltest B.V. has been by our side from the beginning and we wouldn’t know what to do without them. They know exactly how to reach our target audience and how to expand our reach in the most effective way, resulting in explosive growth. Next to this, they’re also able to guide our business through growth, which they clearly have successful experiences with.”

Giulia Beens

Job Founder

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