From raw data to increased profit margins, optimize and automate your entire business funnel with MarveStrategy
We develop a translation layer that serves to connect external APIs to our data warehouse. This will be complemented by a treatment layer that will preprocess the incoming data for optimal integration into our system.
We implement machine learning techniques to identify shared identifiers across multiple platforms, thereby facilitating the matching of user data strings. Additionally, we develop an IP-based deduplication layer that incorporates a probabilistic model, taking into consideration user behavior patterns for improved accuracy.
We create and develop a robust machine learning pipeline that incorporates data preparation recipes, data transformation algorithms, and relevant machine learning models, all optimized for deployment in a production environment.
We work on the development of an automated ad creation and visualization engine that relies on client-provided visual and textual inputs, as well as a channel management layer API connection. This system will take in the treated and validated input from the client and seamlessly export it into the appropriate marketing platform.
We build an execution layer that is capable of seamlessly integrating data insights exported from the machine learning pipeline and connecting them to the relevant marketing channels' APIs.
The execution layer will have the ability to discern which specific insights can generate appropriate actions, such as refining campaign targeting, activating or deactivating particular ads, and adjusting budget allocation, regardless of client, platform, or sector. In addition, we are creating a data feedback layer that optimizes machine learning models using campaign data altered by this execution layer.
Our Data Hub provides us, and our clients, with real-time data insights.
It combines data from a variety of sources, such as your different marketing channels, marketing automations, and store analytics into one place where we can build custom dashboards of useful data. With these insights, we can establish a good understanding of your business and continuously identify valuable opportunities that contribute to optimizing your business.
Aside from our real-time datahub, we've created the Marveltest client portal.
This portal allows clients easy access to a secured all-in-one digital environment. As our client, you can find all tooling, our data analysis, asset briefings, important documentation, planning and other useful information in one place.
Aside from our real-time datahub, we've created the Marveltest client portal.
This portal allows clients easy access to a secured all-in-one digital environment. As our client, you can find all tooling, our data analysis, asset briefings, important documentation, planning and other useful information in one place.
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