About

Onefit

  • Business type:
    B2C
  • Project Type:
    Lead-Generation
  • Business size:
    SME
  • Product:
    MarvelAudit Plus
  • Year:
    2019

Case:

Onefit

Creating a muscular marketing communication strategy to attract the most profitable customer profile.

Combine a passion for sports with an increasingly mobile, digital and modern society and you get OneFit: the internationally renowned sports app that gives members access to over 1,000 gyms and studios through a flexible monthly subscription. While the company has been sharing the Sweat and Joy lifestyle with its growing community through an unlimited access model since 2013, at OneFit itself there was a growing desire to increase profitability. Marveltest helped them muscle up through Marvelfoundation+, allowing them to optimize their business based on our data while keeping the execution in house.

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The process

MarvelFoundation

MarvelTest

MarvelLive

Relevant cases

Pols Potten

  • B2C
  • SME
  • E-commerce
  • Foundation - Test - Live
  • 2021

The leading POLSPOTTEN brand, founded in Amsterdam in 1986, offers home accessories that brighten up any interior, from porcelain vases to glass hourglasses and the most surprising piggy banks. The brand is subtle, innovative and inspiring.POLSPOTTEN came to Marveltest to gain new leads for their B2B efforts in Germany, as their business relies heavily on B2B. After conducting thorough analyses, we started online campaigns to find new leads. The campaign were such a success, and so POLSPOTTEN wanted to expand their efforts to B2C. After launching their new website this year, the efforts of Marveltest switched from B2B to B2C. The campaigns started recently, yet with a ROAS of 9.74 we expect a great future for B2C of POLSPOTTEN.

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Brand New Day

  • B2C
  • SME
  • Lead-Generation
  • MarvelAudit Plus
  • 2022

Brand New Day is a Dutch online bank that provides financial services for saving, investing and pernsions. In 2022 the company managed around €4,5 billion in assets for around 200.000 clients. In 2022 Brand New Day build up a pitching round to be audited by an expert in the field. Marveltest won the pitch by explaining our extended MarvelAudit, whereby in three milestones information is gathered, analyzed and used to formulate a suitable strategy. After the audit they followed the solution pathway and created a strategy in Milestone 3. The goal is together reducing CAC on current and younger audiences with dedicated funnels.

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BlueM

  • B2C
  • SME
  • E-commerce
  • Foundation - Test - Live
  • 2021

BlueM, one of the first real experts in the oral healthcare that is creating a brand, a feeling, something that you want to be part of! Besides their clinically proven products they are planet proof, cruelty free and hope to share a side of oral healthcare you never experienced. With this innovative story Marveltest and BlueM quickly found each other! To map out customers of BlueM in detail, we started with the Marvelfoundation directly. This foundation resulted into data that allowed BlueM to validate assumptions rapidly. After this, decisions and changes could be made, even on the design!

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Client testimonials

"With the insights of Marveltest we will bring viable propositions, tested within various target audiences. If we know how we can evolve the behaviour of one group, then we can expand and move to the next group of people and truly make the difference!"

Nathalie Beck

Founder
"Marveltest is with their data intelligence niche what we internally say to be the champions league in data-driven marketing, instead of the Jupiler League of other agencies."

Nick Van Thull

E-commerce manager
“Marveltest B.V. has been by our side from the beginning and we wouldn’t know what to do without them. They know exactly how to reach our target audience and how to expand our reach in the most effective way, resulting in explosive growth. Next to this, they’re also able to guide our business through growth, which they clearly have successful experiences with.”

Giulia Beens

Job Founder

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