About

Skins

  • Business type:
    B2C
  • Project Type:
    E-commerce
  • Business size:
    SME
  • Product:
    Foundation - Test - Live
  • Year:
    2021

Case:

Skins

Skins cosmetics, the ultimate go-to for exceptional cosmetics and sophisticated perfumes. Since 2000, they have introduced brands from over the world with each a unique story from their enthusiastic founders. Back in 2021 Skins Cosmetics wanted to expand their online marketing efforts by being data-driven. Marveltest was eager to start with this renown brand to scale their online marketing up in an efficient way, because being data-driven runs through our veins.Due to the extensive analysis we've executed, the brand is already growing it's online performance with a factor of 7! Both Skins Cosmetics and Marveltest have the vision to keep growing the brand in a sustainable way to reach international goals in the future!

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The process

MarvelFoundation

MarvelTest

MarvelLive

Relevant cases

Abloom

  • B2C
  • Startup
  • E-commerce
  • Foundation - Test - Live
  • 2018

Abloom strives to take skincare to the next level with their cleaner, greener and healthier products. Being transparent is their main priority as they're skincare is made from 100% botanical ingredients powered by Human Nature. They'd like people to be aware of the power of therapeutic and healing plants and how they can contribute to the health of your skin. A very important note for them? In no way should their products harm the planet, environment or anyone's health. Growth & awareness.. YES! That sounds very familiar to us, it's one of the fundamentals of the Marveltests pocess. And so our entusiasm rose, then our collaboration came to life.We've started testing a variaty of different propositions and utterances to map out multiple options for markets to expand to. With our advise, data and insights for a growth strategy we found the right market fit for Ablooms sustainable branding. As a result of our collaborative efforts Abloom was able to grow their business by a factor of 5!

Read more➜

Eichholtz

  • B2B
  • SME
  • Lead-Generation
  • Digital Transition
  • 2019

Eichholtz has grown into one of the world's most reputable luxury design brands. Theo Eichholtz founded the furniture business back in 1992. This reputable wholesaler was looking for international growth, focusing on Europe, and had the wish to engage with store owners abroad. Marveltest showed Eichholtz how we were able to provide useful insights into the behavior of their new target audience and conducted initial research to display the different possibilities. From there, Marveltest worked closely together with Eichholtz and initiated the Digital Transition in 2019. Through a highly intensive social campaign throughout Europe, we were able to identify the potential customer base of Eichholtz. At that point, we started conducting multiple A/B tests to establish the right strategy for the identified European target audience. The end result? Eichholtz now sells products to over 1000 retailers all over Europe, and we've been able to push their CAC down by 300%!

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Mijn energielabel

  • B2C
  • Startup
  • E-commerce
  • Foundation - Test - Live
  • 2020

Mijn Energielabel, an energy label provider founded by brother and sister Florentine en Max van der Laan. The collaboration signified the importance of generation energy label requests in specific regions in the Netherlands (with the coverage of Energy Label Consultants). Marveltest saw potential and developed and improved Mijn Energielabel's technical and digital infrastructure, that's how this project came about. The digital development included social advertising (FB, Google, Pinterest & YouTube), CRM, conversion optimisation, email design & marketing, website optimisation & maintenance. We've tested different strategies for different channels.This year (2022) Mijn Energielabel generated 5000+ label applications with our new digital growth strategy!

Read more➜

Client testimonials

"With the insights of Marveltest we will bring viable propositions, tested within various target audiences. If we know how we can evolve the behaviour of one group, then we can expand and move to the next group of people and truly make the difference!"

Nathalie Beck

Founder
"Marveltest is with their data intelligence niche what we internally say to be the champions league in data-driven marketing, instead of the Jupiler League of other agencies."

Nick Van Thull

E-commerce manager
“Marveltest B.V. has been by our side from the beginning and we wouldn’t know what to do without them. They know exactly how to reach our target audience and how to expand our reach in the most effective way, resulting in explosive growth. Next to this, they’re also able to guide our business through growth, which they clearly have successful experiences with.”

Giulia Beens

Job Founder

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