Eichholtz has grown into one of the world's most reputable luxury design brands. Theo Eichholtz founded the furniture business back in 1992. This reputable wholesaler was looking for international growth, focusing on Europe, and had the wish to engage with store owners abroad. Marveltest showed Eichholtz how we were able to provide useful insights into the behavior of their new target audience and conducted initial research to display the different possibilities. From there, Marveltest worked closely together with Eichholtz and initiated the Digital Transition in 2019. Through a highly intensive social campaign throughout Europe, we were able to identify the potential customer base of Eichholtz. At that point, we started conducting multiple A/B tests to establish the right strategy for the identified European target audience. The end result? Eichholtz now sells products to over 1000 retailers all over Europe, and we've been able to push their CAC down by 300%!

RADAR+, the only consumer lifestyle magazine in the Netherlands with an extensive website full of (money saving) tips, solutions and ideas that are truly useful. Marveltest developed an online customer growth strategy for RADAR+ with lead generation. We've tested multiple propositions and elaborated on high winning strategies, which are still being used today. This included testing multiple copies and content variations to find the right combination for winning ads. We've then analyzed a variaty of ads in different funnels to find the right solution per audience. This resulted in over a 1000 RADAR+ customers in the last year and gives RADAR+ a clear proposition to be targeted (to find more potential customers)!

Parfumado, the Dutch brand that will deliver every month in handy travel new favourite perfumes. You can discover them online to suit changing occasions and seasons. In the beginning of 2021, the changing security regulations of Facebook had a high impact on the the new customer acquisition costs and Parfumado was struggling to keep their online funnel viable with their current team. Marveltest conducted the MarvelFoundation + analysis in which key takeaways, optimisation scores and lowering CAC estimations were noted. Based on this analysis, Parfumado continued their collaboration in which our Head of Growth provided his expertises and advise on a weekly basis for the team of Parfumado. By optimising the online funnel, we were able to reach their subscription targets and lower the CAC from €81 to €15.