Canalize is a high-profile coaching program that focuses on different professional development training for C-level managers and entrepreneurs. Willem Meijer, the founder, started his coaching career after 25+ years of board member experience. The main challenge of Canalize was gaining trust in a niche market segment of high-profile and experienced leaders. Canalize did not have any experience with advertising for the applicable niche market. That's how Marveltest came into the picture and researched the market extensively. A very detailed targeting strategy was rolled out across 4+ online marketing channels in order to establish the most effective channel for Canalize’s purpose. The project kicked off with a (low-cost) validation, and after finding the right answers the project is now continuously growing!

YVRA, named after the founder Yvo Van Regteren Altenna, is niche a fragrance brand. Yvo is originally a lifestyle journalist who's always had a slight focus on fragrances. When he's writing for YVRA he likes to convey the scent and feeling the parfumes can give. Within Marveltest the close collaboration of teams worked out very benefitial for YVRA, as the Design and Growth team were able to identify together a strong brand value proposition, giving their e-commerce what it needs. As a result we created a new website for them, with a distinct focus on the best customer experience possible. Next to that we've managed to set up social campaigns, Google campagin and we're now resposible for their e-mail marketing as well.With the ongoing process of optimizing these campaigns, we achieved lowering their CAC!

Happy Eyes is the online partner for contact lens subscriptions. Customers can get their contact lenses at home structurally every month for a competitive price. This includes an annual eye check free of cost at an optician of their choice. They were struggling to find the right target audience online, and were losing money with the way their online funnel was set-up. That's how they noticed that lot of customers churned after one month.Happy Eyes fully trusted the expertise of Marveltest to bring their company to the next level. We've put our efforts into finding the right target audience online for eye lens subscription, this required a niche strategy. In order to find the right marketing communication strategy for the different needs of the audience, we tested multiple propositions to enquire the right audience that doesn't churn. As a result we were able to lower their churn rate from 79% in January to 1.76% in December. Next to this we increased the amount of active subscriptions from 89 to 227.