ACO Water Management is a renowned organization that operates in 47 countries on a large scale. Founded in 1946, the business’ focus lies on civil installation and water management solutions that contribute to a sustainable future. Their main goal was to acquire B2B leads for their water management projects, predominately concentrated on Dutch municipalities. Secondly the goal was to provide urban areas with more landscaping. Marveltest's data-driven approach led to ACO's decision to start the challanging project.Over a period of 12 months the full online lead generation infrastructure was established for ACO on Social channels and Google. Moreover, audience segmentation was designed with website visitor scraping tools to evaluate whether the right audiences were reached for their specific target audience. Aside from acquiring the B2B leads it was important to increase the online visibility, and ACOs brand awareness, in this industry. At the start of the project Marveltest helped ACO to gain understanding of the online potential, the importance of website traffic segmentation and data visualization.

BIYU, a very innovative company. Owning products? According to BIYU no longer of this time. Why would you own a leaf blower if you only use it once a year? We as Marveltest couldn't agree more and with the shared belief we quickly came to the realization Marveltest should invest in this sustainable business concept. That is why we can proudly say Marveltest has a shareholding in BIYU! With our partnership we are looking to find the key activation for this amazing service. Testing multiple propositions, campaigns and with UX/CX analyses we are convinced to conquer Amsterdam (first...)!"

Erfrechtplan is the No. 1 in (life) wills. They provide help and information to arrange a proper will at your home.They reach their customers with free education thoughout the country, in the form of free lectures on location or a webinar online. COVID had a high impact on Erfechtplan as they were not able to held any lectures on location anymore. As they were not able to reach their customers, they had to search for a new way to find their customers in order to keep their business viable. Marveltest researched the online potential of Erfrechtplan and started an new aqcuisition funnel to find their target audience. On a weekly basis the online proposition of Erfrechtplan was tested, optimised and scaled with at least 20 different landing pages, over 500 ads en more then 20 audiences. As a result were able to go from a monthly 100 leads for €50 per lead, to over 870 leads for €5.93.