About

Prikkl

  • Business type:
    B2B
  • Project Type:
    Lead-Generation
  • Business size:
    SME
  • Product:
    Foundation - Test - Live
  • Year:
    2021

Case:

Prikkl

Prikkl provides financial assistance and coaching for people and organizations within any sector of the actively working Netherlands. They are a partner of many employers, parties to the collective labor agreement and pension providers. As a main goal Prikkl desires to give individuals from all different collective labor agreements an independent, affordable option for customized advice. The forward-thinking mentality and abilities of the Marveltest team made us the appointed party for Prikkl. In collaboration we were able to adapt their primary needs for a proof of concept in the specified customer markets.We've now found the most suitable proposition for employees in different collective labor organization and are connecting this with a multichannel lead generation strategy.

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The process

MarvelFoundation

MarvelTest

MarvelLive

Relevant cases

BlueM

  • B2C
  • SME
  • E-commerce
  • Foundation - Test - Live
  • 2021

BlueM, one of the first real experts in the oral healthcare that is creating a brand, a feeling, something that you want to be part of! Besides their clinically proven products they are planet proof, cruelty free and hope to share a side of oral healthcare you never experienced. With this innovative story Marveltest and BlueM quickly found each other! To map out customers of BlueM in detail, we started with the Marvelfoundation directly. This foundation resulted into data that allowed BlueM to validate assumptions rapidly. After this, decisions and changes could be made, even on the design!

Read more➜

YVRA

  • B2C
  • SME
  • E-commerce
  • Foundation - Test - Live
  • 2022

YVRA, named after the founder Yvo Van Regteren Altenna, is niche a fragrance brand. Yvo is originally a lifestyle journalist who's always had a slight focus on fragrances. When he's writing for YVRA he likes to convey the scent and feeling the parfumes can give. Within Marveltest the close collaboration of teams worked out very benefitial for YVRA, as the Design and Growth team were able to identify together a strong brand value proposition, giving their e-commerce what it needs. As a result we created a new website for them, with a distinct focus on the best customer experience possible. Next to that we've managed to set up social campaigns, Google campagin and we're now resposible for their e-mail marketing as well.With the ongoing process of optimizing these campaigns, we achieved lowering their CAC!

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Stieglitz

  • B2C
  • SME
  • E-commerce
  • Foundation - Test - Live
  • 2021

STIEGLITZ, a woman clothing brand founded by Pien Stieglitz back in 2014. It's goal it to make woman feel powerful with it's distinct prints and colors. The brand works with small collections, called drops. Each drop is inspired by different places around the world Pien has visited, so always something new to discover. The main goal we envisioned was to grow their top of funnel audience to gain them more customers. And so we executed hypertesting with different audiences and helped STIEGLITZ with testing various types of creative advertisement, by optimizing and validating them.We've also supported STIEGLITZ during their sales periods, such as Black Friday 2021, where they achieved a record breaking single day and month revenue for their online sales. For this we setup a customized full funnel Meta strategy with a dedicated email marketing strategy.With our effort to hypertest different audiences and advertisement types, a growth of 28% (online store) in 2022 compared to 2021!

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Client testimonials

"With the insights of Marveltest we will bring viable propositions, tested within various target audiences. If we know how we can evolve the behaviour of one group, then we can expand and move to the next group of people and truly make the difference!"

Nathalie Beck

Founder
"Marveltest is with their data intelligence niche what we internally say to be the champions league in data-driven marketing, instead of the Jupiler League of other agencies."

Nick Van Thull

E-commerce manager
“Marveltest B.V. has been by our side from the beginning and we wouldn’t know what to do without them. They know exactly how to reach our target audience and how to expand our reach in the most effective way, resulting in explosive growth. Next to this, they’re also able to guide our business through growth, which they clearly have successful experiences with.”

Giulia Beens

Job Founder

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