Mijn Energielabel, an energy label provider founded by brother and sister Florentine en Max van der Laan. The collaboration signified the importance of generation energy label requests in specific regions in the Netherlands (with the coverage of Energy Label Consultants). Marveltest saw potential and developed and improved Mijn Energielabel's technical and digital infrastructure, that's how this project came about. The digital development included social advertising (FB, Google, Pinterest & YouTube), CRM, conversion optimisation, email design & marketing, website optimisation & maintenance. We've tested different strategies for different channels.This year (2022) Mijn Energielabel generated 5000+ label applications with our new digital growth strategy!

Erfrechtplan is the No. 1 in (life) wills. They provide help and information to arrange a proper will at your home.They reach their customers with free education thoughout the country, in the form of free lectures on location or a webinar online. COVID had a high impact on Erfechtplan as they were not able to held any lectures on location anymore. As they were not able to reach their customers, they had to search for a new way to find their customers in order to keep their business viable. Marveltest researched the online potential of Erfrechtplan and started an new aqcuisition funnel to find their target audience. On a weekly basis the online proposition of Erfrechtplan was tested, optimised and scaled with at least 20 different landing pages, over 500 ads en more then 20 audiences. As a result were able to go from a monthly 100 leads for €50 per lead, to over 870 leads for €5.93.

The Analogues; one of the biggest Beatles tribute bands in the world! There European tour, consisting or 30+ shows, was sold out in 2022. The Telegraphic Newspaper rated their preformance with 5 stars back when they played in the sold out Palladium in London, a real cherry on top!We've devided the tribute band it's main goals into two projects; the first is to sell out all tribute shows, and the second is to market their own music with their second band The Analogues Sideshow.Because Marveltest made a Spotify research report our collaboration came about.The acquisition of first-party data was one of the key strategies for The Analogues. Moreover, Marveltest helped The Analogues Sideshow with establishing a data-driven Spotify campaign and elevating songs based on quantitative data and feedback.