YVRA, named after the founder Yvo Van Regteren Altenna, is niche a fragrance brand. Yvo is originally a lifestyle journalist who's always had a slight focus on fragrances. When he's writing for YVRA he likes to convey the scent and feeling the parfumes can give. Within Marveltest the close collaboration of teams worked out very benefitial for YVRA, as the Design and Growth team were able to identify together a strong brand value proposition, giving their e-commerce what it needs. As a result we created a new website for them, with a distinct focus on the best customer experience possible. Next to that we've managed to set up social campaigns, Google campagin and we're now resposible for their e-mail marketing as well.With the ongoing process of optimizing these campaigns, we achieved lowering their CAC!

The Coucou Club is a niche and cool fashion brand with a collection based on local rituals from around the world. You can shop beauty products, tools and accessories that lift and enhance your beauty routine. The partnership between The Coucou Club and Marveltest was build on the improvement of the digital growth strategy. This included Social Channel Marketing (FB, Google, Tiktok), Email Marketing, Copywriting etc. The developed of a SkinTool testing strategy (Ads design, Landing pages, Surveys), analyzing customer behaviour and key metrics has let us to discover the best product-market fit strategy for the Coucou Club.

Skins cosmetics, the ultimate go-to for exceptional cosmetics and sophisticated perfumes. Since 2000, they have introduced brands from over the world with each a unique story from their enthusiastic founders. Back in 2021 Skins Cosmetics wanted to expand their online marketing efforts by being data-driven. Marveltest was eager to start with this renown brand to scale their online marketing up in an efficient way, because being data-driven runs through our veins.Due to the extensive analysis we've executed, the brand is already growing it's online performance with a factor of 7! Both Skins Cosmetics and Marveltest have the vision to keep growing the brand in a sustainable way to reach international goals in the future!