About

Bibi van der Velden

  • Business type:
    B2B
  • Project Type:
    E-commerce
  • Business size:
    SME
  • Product:
    Foundation - Test - Live
  • Year:
    2022

Case:

Bibi van der Velden

Bibi van den Velden, a brand of jewellery from haute previous materials. One one hand a high end brand with materials like 18k gold, diamonds and barroque pearls and on the other a very human quality with intrictely crafted designs.The goals for the jewellery brand is to find the right audience for their brand and create the best discovering experience in fine jewelry for their customers. That's how we introduced their first advertising strategy and from there we started to develop an online audience for their webshop. We started optimizing their website, tested more audiences and set up the most personal mailing automations. This resulted into X% increase on ....

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The process

MarvelFoundation

MarvelTest

MarvelLive

Relevant cases

Powned

  • B2C
  • SME
  • Other
  • MarvelNFT
  • 2021

PowNed, a public media company, has a style all of its own: challenging, straight when necessary, humorous, intelligent and uncensored. They're taking a stand, tackling, confronting, sometimes shocking watchers with newswurthly insights with some self-mockery when suitable.Their goal is to use all technology and media platforms to attract the network generation to the public system. PowNed and Marveltest both being confident about their own believes felt like a match made in heaven. Besides the same style Powned and Marveltest are also looking for the most disruptive campaigns and challenges. Together we started the journey to convert the PowNed media into NFT's and setup the whole platform as first public media company of the Netherlands. With the remarkable branding and the deployed campaigns it resulted in a long waiting list of potential NFT holders. As an outcome the list grew towards 5.579 members!

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Zoenvoorgust

  • B2C
  • SME
  • E-commerce
  • Foundation - Test - Live
  • 2022

Zoen voor Gust is a sustainable and high quality baby clothing brand run by two passioned mothers. Lisette and Giulia believe parents need the perfect essentials for their mini's, because they deserve the best. Together we've saw that Zoen voor Gust had much more potential, as they were a small scope webshop back in 2020. In our mutual enthusiasm and believe in the brand Zoen voor Gust saw Marveltest as the right partner, and that's how we took a shareholding in the business.We identified a significant opportunity after doing thorough analyses of their data. Collaboratively we profiled and segmented their audience implementeda powerful multichannelmarketing automation.After our efforts we've pushed the brand up to a full grown scale-up with a revenue growth of 1525%!

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Radar+

  • B2C
  • SME
  • Subscription
  • Foundation - Test - Live
  • 2021

RADAR+, the only consumer lifestyle magazine in the Netherlands with an extensive website full of (money saving) tips, solutions and ideas that are truly useful. Marveltest developed an online customer growth strategy for RADAR+ with lead generation. We've tested multiple propositions and elaborated on high winning strategies, which are still being used today. This included testing multiple copies and content variations to find the right combination for winning ads. We've then analyzed a variaty of ads in different funnels to find the right solution per audience. This resulted in over a 1000 RADAR+ customers in the last year and gives RADAR+ a clear proposition to be targeted (to find more potential customers)!

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Client testimonials

"With the insights of Marveltest we will bring viable propositions, tested within various target audiences. If we know how we can evolve the behaviour of one group, then we can expand and move to the next group of people and truly make the difference!"

Nathalie Beck

Founder
"Marveltest is with their data intelligence niche what we internally say to be the champions league in data-driven marketing, instead of the Jupiler League of other agencies."

Nick Van Thull

E-commerce manager
“Marveltest B.V. has been by our side from the beginning and we wouldn’t know what to do without them. They know exactly how to reach our target audience and how to expand our reach in the most effective way, resulting in explosive growth. Next to this, they’re also able to guide our business through growth, which they clearly have successful experiences with.”

Giulia Beens

Job Founder

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