About

Bibi van der Velden

  • Business type:
    B2B
  • Project Type:
    E-commerce
  • Business size:
    SME
  • Product:
    Foundation - Test - Live
  • Year:
    2022

Case:

Bibi van der Velden

Bibi van den Velden, a brand of jewellery from haute previous materials. One one hand a high end brand with materials like 18k gold, diamonds and barroque pearls and on the other a very human quality with intrictely crafted designs.The goals for the jewellery brand is to find the right audience for their brand and create the best discovering experience in fine jewelry for their customers. That's how we introduced their first advertising strategy and from there we started to develop an online audience for their webshop.  We started optimizing their website, tested more audiences and set up the most personal mailing automations. This resulted into X% increase on ....

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The process

MarvelFoundation

MarvelTest

MarvelLive

Relevant cases

Brand New Day

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  • SME
  • Lead-Generation
  • MarvelAudit Plus
  • 2022

Brand New Day is a Dutch online bank that provides financial services for saving, investing and pernsions. In 2022 the company managed around €4,5 billion in assets for around 200.000 clients. In 2022 Brand New Day build up a pitching round to be audited by an expert in the field. Marveltest won the pitch by explaining our extended MarvelAudit, whereby in three milestones information is gathered, analyzed and used to formulate a suitable strategy. After the audit they followed the solution pathway and created a strategy in Milestone 3. The goal is together reducing CAC on current and younger audiences with dedicated funnels.

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Coco-Cici

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Coco-Cici is a bedding brand founded by two passionate entrepreneurs from Amsterdam. It's a sustainable and high-quality brand with the softest possible bedding in the market. Their main challenge is convincing the available market of why they need this high-end product. Even though no concessions were make on research and development for the products, the market penetration strategy could be optimized so their revenue could be lifted to the next level.Marveltest gained Coco & Cici's trust by showing them the sustainable growth strategy approach and full-funnel service solution in order to reach the desired business outcomes. Whilst revenues were stagnating, we joined forces to test evergreen propositions and campaigns for structural success. For many e-commerce businesses the post covid year has been challenging, but despite that, Coco & Cici realized a revenue growth of 30% plus in 2022 compared to 2021! As the media spending deficiency was limited, a healthier overal business result came about.

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Stieglitz

  • B2C
  • SME
  • E-commerce
  • Foundation - Test - Live
  • 2021

STIEGLITZ, a woman clothing brand founded by Pien Stieglitz back in 2014. It's goal it to make woman feel powerful with it's distinct prints and colors. The brand works with small collections, called drops. Each drop is inspired by different places around the world Pien has visited, so always something new to discover. The main goal we envisioned was to grow their top of funnel audience to gain them more customers. And so we executed hypertesting with different audiences and helped STIEGLITZ with testing various types of creative advertisement, by optimizing and validating them.We've also supported STIEGLITZ during their sales periods, such as Black Friday 2021, where they achieved a record breaking single day and month revenue for their online sales. For this we setup a customized full funnel Meta strategy with a dedicated email marketing strategy.With our effort to hypertest different audiences and advertisement types, a growth of 28% (online store) in 2022 compared to 2021!

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Client testimonials

"With the insights of Marveltest we will bring viable propositions, tested within various target audiences. If we know how we can evolve the behaviour of one group, then we can expand and move to the next group of people and truly make the difference!"

Nathalie Beck

Founder
"Marveltest is with their data intelligence niche what we internally say to be the champions league in data-driven marketing, instead of the Jupiler League of other agencies."

Nick Van Thull

E-commerce manager
“Marveltest B.V. has been by our side from the beginning and we wouldn’t know what to do without them. They know exactly how to reach our target audience and how to expand our reach in the most effective way, resulting in explosive growth. Next to this, they’re also able to guide our business through growth, which they clearly have successful experiences with.”

Giulia Beens

Job Founder

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