About

Coco-Cici

  • Business type:
    B2C
  • Project Type:
    E-commerce
  • Business size:
    SME
  • Product:
    Foundation - Test - Live
  • Year:
    2022

Case:

Coco-Cici

Coco-Cici is a bedding brand founded by two passionate entrepreneurs from Amsterdam. It's a sustainable and high-quality brand with the softest possible bedding in the market. Their main challenge is convincing the available market of why they need this high-end product. Even though no concessions were make on research and development for the products, the market penetration strategy could be optimized so their revenue could be lifted to the next level.Marveltest gained Coco & Cici's trust by showing them the sustainable growth strategy approach and full-funnel service solution in order to reach the desired business outcomes. Whilst revenues were stagnating, we joined forces to test evergreen propositions and campaigns for structural success. For many e-commerce businesses the post covid year has been challenging, but despite that, Coco & Cici realized a revenue growth of 30% plus in 2022 compared to 2021! As the media spending deficiency was limited, a healthier overal business result came about.

Interested in becoming a client?

Lets talk!

The process

MarvelFoundation

MarvelTest

MarvelLive

Relevant cases

King Essentials

  • B2C
  • Startup
  • E-commerce
  • Foundation - Test - Live
  • 2020

KING Essentials, an Amsterdam-based fashion brand, that's originally founded by two entrepreneurs who gained a substantial experience by working for traditional fashion brands in the Netherlands. Their goal is to become the go-to brand for consistency in fits, sizes, quality, and availability. How to communicate to and with their audience segments was one of the main obstacles in the start-up phase of KING Essentials. KING Essentials didn't have much online advertising experience on board, and decided to work with Marveltest. Their decision was based on the experimental framework ideas we suggested. We've setup a complete online marketing infrastructure for KING Essentials. From the beginning we composed a strategic performance marketing fundament. Extended Data visualization dashboarding resulted in a sophisticated multichannel market approach from the start. The cooperation with KING Essentials came about to support them in speeding up the concept validation process. After 6 months of collaboration and several advice reports, KING Essentials was able to move on with a clear market approach.

Read more➜

Powned

  • B2C
  • SME
  • Other
  • MarvelNFT
  • 2021

PowNed, a public media company, has a style all of its own: challenging, straight when necessary, humorous, intelligent and uncensored. They're taking a stand, tackling, confronting, sometimes shocking watchers with newswurthly insights with some self-mockery when suitable.Their goal is to use all technology and media platforms to attract the network generation to the public system. PowNed and Marveltest both being confident about their own believes felt like a match made in heaven. Besides the same style Powned and Marveltest are also looking for the most disruptive campaigns and challenges. Together we started the journey to convert the PowNed media into NFT's and setup the whole platform as first public media company of the Netherlands. With the remarkable branding and the deployed campaigns it resulted in a long waiting list of potential NFT holders. As an outcome the list grew towards 5.579 members!

Read more➜

Dstrezzed

  • B2C
  • SME
  • E-commerce
  • Foundation - Test - Live
  • 2019

Dstrezzed has been creating menswear for modern gents around the world for over ten years now. It's a bold, rebellious and always authentic brand that makes life easier with qualitative and comfortable clothing.The brand's desire was to gain a higher reach towards potential customers, also increasing their engagement and therefore as the end goal: a solid conversion.Dtrezzed found common ground with Marveltest because of our proactiveness and willingness to provide as many insights as needed.We've showed them low and high risk possibilities as well as bottlenecks that can be eliminated. With a detailed analyses we've provided Dstrezzed with the best road to take to grow their brand.As a result Dstrezzed has now scaled their online activities with 150% and discovered a new range of potentials target audiences!

Read more➜

Client testimonials

"With the insights of Marveltest we will bring viable propositions, tested within various target audiences. If we know how we can evolve the behaviour of one group, then we can expand and move to the next group of people and truly make the difference!"

Nathalie Beck

Founder
"Marveltest is with their data intelligence niche what we internally say to be the champions league in data-driven marketing, instead of the Jupiler League of other agencies."

Nick Van Thull

E-commerce manager
“Marveltest B.V. has been by our side from the beginning and we wouldn’t know what to do without them. They know exactly how to reach our target audience and how to expand our reach in the most effective way, resulting in explosive growth. Next to this, they’re also able to guide our business through growth, which they clearly have successful experiences with.”

Giulia Beens

Job Founder

Want to know what data can do for you?

We offer a free 15 minute consultation!

Book it now or send us an email if you have any other questions!

Let's talk!

Did you know Marveltest HeadOffice is placed in the Centre of Amsterdam? Or how they say it in Dutch: “Hartje pijp!”.

Make an appointment to visit the office
- as client or colleague!

Contact us