Bibi van den Velden, a brand of jewellery from haute previous materials. One one hand a high end brand with materials like 18k gold, diamonds and barroque pearls and on the other a very human quality with intrictely crafted designs.The goals for the jewellery brand is to find the right audience for their brand and create the best discovering experience in fine jewelry for their customers. That's how we introduced their first advertising strategy and from there we started to develop an online audience for their webshop.  We started optimizing their website, tested more audiences and set up the most personal mailing automations. This resulted into X% increase on ....

RADAR+, the only consumer lifestyle magazine in the Netherlands with an extensive website full of (money saving) tips, solutions and ideas that are truly useful. Marveltest developed an online customer growth strategy for RADAR+ with lead generation. We've tested multiple propositions and elaborated on high winning strategies, which are still being used today. This included testing multiple copies and content variations to find the right combination for winning ads. We've then analyzed a variaty of ads in different funnels to find the right solution per audience. This resulted in over a 1000 RADAR+ customers in the last year and gives RADAR+ a clear proposition to be targeted (to find more potential customers)!

KING Essentials, an Amsterdam-based fashion brand, that's originally founded by two entrepreneurs who gained a substantial experience by working for traditional fashion brands in the Netherlands. Their goal is to become the go-to brand for consistency in fits, sizes, quality, and availability. How to communicate to and with their audience segments was one of the main obstacles in the start-up phase of KING Essentials. KING Essentials didn't have much online advertising experience on board, and decided to work with Marveltest. Their decision was based on the experimental framework ideas we suggested. We've setup a complete online marketing infrastructure for KING Essentials. From the beginning we composed a strategic performance marketing fundament. Extended Data visualization dashboarding resulted in a sophisticated multichannel market approach from the start. The cooperation with KING Essentials came about to support them in speeding up the concept validation process. After 6 months of collaboration and several advice reports, KING Essentials was able to move on with a clear market approach.