YVRA, named after the founder Yvo Van Regteren Altenna, is niche a fragrance brand. Yvo is originally a lifestyle journalist who's always had a slight focus on fragrances. When he's writing for YVRA he likes to convey the scent and feeling the parfumes can give. Within Marveltest the close collaboration of teams worked out very benefitial for YVRA, as the Design and Growth team were able to identify together a strong brand value proposition, giving their e-commerce what it needs. As a result we created a new website for them, with a distinct focus on the best customer experience possible. Next to that we've managed to set up social campaigns, Google campagin and we're now resposible for their e-mail marketing as well.With the ongoing process of optimizing these campaigns, we achieved lowering their CAC!

Zoen voor Gust is a sustainable and high quality baby clothing brand run by two passioned mothers. Lisette and Giulia believe parents need the perfect essentials for their mini's, because they deserve the best. Together we've saw that Zoen voor Gust had much more potential, as they were a small scope webshop back in 2020. In our mutual enthusiasm and believe in the brand Zoen voor Gust saw Marveltest as the right partner, and that's how we took a shareholding in the business.We identified a significant opportunity after doing thorough analyses of their data. Collaboratively we profiled and segmented their audience implementeda powerful multichannelmarketing automation.After our efforts we've pushed the brand up to a full grown scale-up with a revenue growth of 1525%!

Happy Eyes is the online partner for contact lens subscriptions. Customers can receive their contact lenses at home every month for a competitive price. This includes an annual eye check free of cost at an optician of their choice. However, they were struggling to find the right target audience online and were losing money due to their online funnel setup. They noticed that a lot of customers churned after just one month. Happy Eyes fully trusted the expertise of Marveltest to bring their company to the next level.

We put our efforts into finding the right target audience for eye lens subscriptions online, which required a niche strategy. In order to find the right marketing communication strategy for the different needs of the audience, we tested multiple propositions to attract the right audience that would not churn. As a result, we were able to lower their churn rate from 79% in January to 1.76% in December. Additionally, we increased the number of active subscriptions from 89 to 227.

Overall, Marveltest helped Happy Eyes find the right target audience and marketing communication strategy, resulting in significant improvements in their customer retention and active subscriptions.

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