About

Brand New Day

  • Business type:
    B2C
  • Project Type:
    Lead-Generation
  • Business size:
    SME
  • Product:
    MarvelAudit Plus
  • Year:
    2022

Case:

Brand New Day

Brand New Day is a Dutch online bank that provides financial services for saving, investing and pernsions. In 2022 the company managed around €4,5 billion in assets for around 200.000 clients. In 2022 Brand New Day build up a pitching round to be audited by an expert in the field. Marveltest won the pitch by explaining our extended MarvelAudit, whereby in three milestones information is gathered, analyzed and used to formulate a suitable strategy. After the audit they followed the solution pathway and created a strategy in Milestone 3. The goal is together reducing CAC on current and younger audiences with dedicated funnels.

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The process

MarvelFoundation

MarvelTest

MarvelLive

Relevant cases

Radar+

  • B2C
  • SME
  • Subscription
  • Foundation - Test - Live
  • 2021

RADAR+, the only consumer lifestyle magazine in the Netherlands with an extensive website full of (money saving) tips, solutions and ideas that are truly useful. Marveltest developed an online customer growth strategy for RADAR+ with lead generation. We've tested multiple propositions and elaborated on high winning strategies, which are still being used today. This included testing multiple copies and content variations to find the right combination for winning ads. We've then analyzed a variaty of ads in different funnels to find the right solution per audience. This resulted in over a 1000 RADAR+ customers in the last year and gives RADAR+ a clear proposition to be targeted (to find more potential customers)!

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Dstrezzed

  • B2C
  • SME
  • E-commerce
  • Foundation - Test - Live
  • 2019

Dstrezzed has been creating menswear for modern gents around the world for over ten years now. It's a bold, rebellious and always authentic brand that makes life easier with qualitative and comfortable clothing.The brand's desire was to gain a higher reach towards potential customers, also increasing their engagement and therefore as the end goal: a solid conversion.Dtrezzed found common ground with Marveltest because of our proactiveness and willingness to provide as many insights as needed.We've showed them low and high risk possibilities as well as bottlenecks that can be eliminated. With a detailed analyses we've provided Dstrezzed with the best road to take to grow their brand.As a result Dstrezzed has now scaled their online activities with 150%  and discovered a new range of potentials target audiences!

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Skins

  • B2C
  • SME
  • E-commerce
  • Foundation - Test - Live
  • 2021

Skins cosmetics, the ultimate go-to for exceptional cosmetics and sophisticated perfumes. Since 2000, they have introduced brands from over the world with each a unique story from their enthusiastic founders. Back in 2021 Skins Cosmetics wanted to expand their online marketing efforts by being data-driven. Marveltest was eager to start with this renown brand to scale their online marketing up in an efficient way, because being data-driven runs through our veins.Due to the extensive analysis we've executed, the brand is already growing it's online performance with a factor of 7! Both Skins Cosmetics and Marveltest have the vision to keep growing the brand in a sustainable way to reach international goals in the future!

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Client testimonials

"With the insights of Marveltest we will bring viable propositions, tested within various target audiences. If we know how we can evolve the behaviour of one group, then we can expand and move to the next group of people and truly make the difference!"

Nathalie Beck

Founder
"Marveltest is with their data intelligence niche what we internally say to be the champions league in data-driven marketing, instead of the Jupiler League of other agencies."

Nick Van Thull

E-commerce manager
“Marveltest B.V. has been by our side from the beginning and we wouldn’t know what to do without them. They know exactly how to reach our target audience and how to expand our reach in the most effective way, resulting in explosive growth. Next to this, they’re also able to guide our business through growth, which they clearly have successful experiences with.”

Giulia Beens

Job Founder

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