About

Radar+

  • Business type:
    B2C
  • Project Type:
    Subscription
  • Business size:
    SME
  • Product:
    Foundation - Test - Live
  • Year:
    2021

Case:

Radar+

RADAR+, the only consumer lifestyle magazine in the Netherlands with an extensive website full of (money saving) tips, solutions and ideas that are truly useful. Marveltest developed an online customer growth strategy for RADAR+ with lead generation. We've tested multiple propositions and elaborated on high winning strategies, which are still being used today. This included testing multiple copies and content variations to find the right combination for winning ads. We've then analyzed a variaty of ads in different funnels to find the right solution per audience. This resulted in over a 1000 RADAR+ customers in the last year and gives RADAR+ a clear proposition to be targeted (to find more potential customers)!

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The process

MarvelFoundation

MarvelTest

MarvelLive

Relevant cases

BlueM

  • B2C
  • SME
  • E-commerce
  • Foundation - Test - Live
  • 2021

BlueM, one of the first real experts in the oral healthcare that is creating a brand, a feeling, something that you want to be part of! Besides their clinically proven products they are planet proof, cruelty free and hope to share a side of oral healthcare you never experienced. With this innovative story Marveltest and BlueM quickly found each other! To map out customers of BlueM in detail, we started with the Marvelfoundation directly. This foundation resulted into data that allowed BlueM to validate assumptions rapidly. After this, decisions and changes could be made, even on the design!

Read more➜

The Analogues

  • B2C
  • SME
  • Other
  • Foundation - Test - Live
  • 2021

The Analogues; one of the biggest Beatles tribute bands in the world! There European tour, consisting or 30+ shows, was sold out in 2022. The Telegraphic Newspaper rated their preformance with 5 stars back when they played in the sold out Palladium in London, a real cherry on top!We've devided the tribute band it's main goals into two projects; the first is to sell out all tribute shows, and the second is to market their own music with their second band The Analogues Sideshow.Because Marveltest made a Spotify research report our collaboration came about.The acquisition of first-party data was one of the key strategies for The Analogues. Moreover, Marveltest helped The Analogues Sideshow with establishing a data-driven Spotify campaign and elevating songs based on quantitative data and feedback.

Read more➜

Stieglitz

  • B2C
  • SME
  • E-commerce
  • Foundation - Test - Live
  • 2021

STIEGLITZ, a woman clothing brand founded by Pien Stieglitz back in 2014. It's goal it to make woman feel powerful with it's distinct prints and colors. The brand works with small collections, called drops. Each drop is inspired by different places around the world Pien has visited, so always something new to discover. The main goal we envisioned was to grow their top of funnel audience to gain them more customers. And so we executed hypertesting with different audiences and helped STIEGLITZ with testing various types of creative advertisement, by optimizing and validating them.We've also supported STIEGLITZ during their sales periods, such as Black Friday 2021, where they achieved a record breaking single day and month revenue for their online sales. For this we setup a customized full funnel Meta strategy with a dedicated email marketing strategy.With our effort to hypertest different audiences and advertisement types, a growth of 28% (online store) in 2022 compared to 2021!

Read more➜

Client testimonials

"With the insights of Marveltest we will bring viable propositions, tested within various target audiences. If we know how we can evolve the behaviour of one group, then we can expand and move to the next group of people and truly make the difference!"

Nathalie Beck

Founder
"Marveltest is with their data intelligence niche what we internally say to be the champions league in data-driven marketing, instead of the Jupiler League of other agencies."

Nick Van Thull

E-commerce manager
“Marveltest B.V. has been by our side from the beginning and we wouldn’t know what to do without them. They know exactly how to reach our target audience and how to expand our reach in the most effective way, resulting in explosive growth. Next to this, they’re also able to guide our business through growth, which they clearly have successful experiences with.”

Giulia Beens

Job Founder

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