About

Radar+

  • Business type:
    B2C
  • Project Type:
    Subscription
  • Business size:
    SME
  • Product:
    Foundation - Test - Live
  • Year:
    2021

Case:

Radar+

RADAR+, the only consumer lifestyle magazine in the Netherlands with an extensive website full of (money saving) tips, solutions and ideas that are truly useful. Marveltest developed an online customer growth strategy for RADAR+ with lead generation. We've tested multiple propositions and elaborated on high winning strategies, which are still being used today. This included testing multiple copies and content variations to find the right combination for winning ads. We've then analyzed a variaty of ads in different funnels to find the right solution per audience. This resulted in over a 1000 RADAR+ customers in the last year and gives RADAR+ a clear proposition to be targeted (to find more potential customers)!

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The process

MarvelFoundation

MarvelTest

MarvelLive

Relevant cases

YVRA

  • B2C
  • SME
  • E-commerce
  • Foundation - Test - Live
  • 2022

YVRA, named after the founder Yvo Van Regteren Altenna, is niche a fragrance brand. Yvo is originally a lifestyle journalist who's always had a slight focus on fragrances. When he's writing for YVRA he likes to convey the scent and feeling the parfumes can give. Within Marveltest the close collaboration of teams worked out very benefitial for YVRA, as the Design and Growth team were able to identify together a strong brand value proposition, giving their e-commerce what it needs. As a result we created a new website for them, with a distinct focus on the best customer experience possible. Next to that we've managed to set up social campaigns, Google campagin and we're now resposible for their e-mail marketing as well.With the ongoing process of optimizing these campaigns, we achieved lowering their CAC!

Read more➜

Eichholtz USA

  • B2B
  • SME
  • Lead-Generation
  • Foundation - Test - Live
  • 2021

In 2020 Eichholtz entered the United States with their own Headquarters. Due to this market entry Marveltest was invited to set out the full market entry strategy in the USA for Eichholtz. By running different strategies based on Lead generation, Brand Awareness and Event campaigns Eichholtz USA already doubled twice in revenue in two years and have an outstanding leads gathered of 2556!

Read more➜

Prikkl

  • B2B
  • SME
  • Lead-Generation
  • Foundation - Test - Live
  • 2021

Prikkl provides financial assistance and coaching for people and organizations within any sector of the actively working Netherlands. They are a partner of many employers, parties to the collective labor agreement and pension providers. As a main goal Prikkl desires to give individuals from all different collective labor agreements an independent, affordable option for customized advice. The forward-thinking mentality and abilities of the Marveltest team made us the appointed party for Prikkl. In collaboration we were able to adapt their primary needs for a proof of concept in the specified customer markets.We've now found the most suitable proposition for employees in different collective labor organization and are connecting this with a multichannel lead generation strategy.

Read more➜

Client testimonials

"With the insights of Marveltest we will bring viable propositions, tested within various target audiences. If we know how we can evolve the behaviour of one group, then we can expand and move to the next group of people and truly make the difference!"

Nathalie Beck

Founder
"Marveltest is with their data intelligence niche what we internally say to be the champions league in data-driven marketing, instead of the Jupiler League of other agencies."

Nick Van Thull

E-commerce manager
“Marveltest B.V. has been by our side from the beginning and we wouldn’t know what to do without them. They know exactly how to reach our target audience and how to expand our reach in the most effective way, resulting in explosive growth. Next to this, they’re also able to guide our business through growth, which they clearly have successful experiences with.”

Giulia Beens

Job Founder

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