Parfumado, the Dutch brand that will deliver every month in handy travel new favourite perfumes. You can discover them online to suit changing occasions and seasons. In the beginning of 2021, the changing security regulations of Facebook had a high impact on the the new customer acquisition costs and Parfumado was struggling to keep their online funnel viable with their current team. Marveltest conducted the MarvelFoundation + analysis in which key takeaways, optimisation scores and lowering CAC estimations were noted. Based on this analysis, Parfumado continued their collaboration in which our Head of Growth provided his expertises and advise on a weekly basis for the team of Parfumado. By optimising the online funnel, we were able to reach their subscription targets and lower the CAC from €81 to €15.

Dstrezzed has been creating menswear for modern gents around the world for over ten years now. It's a bold, rebellious and always authentic brand that makes life easier with qualitative and comfortable clothing.The brand's desire was to gain a higher reach towards potential customers, also increasing their engagement and therefore as the end goal: a solid conversion.Dtrezzed found common ground with Marveltest because of our proactiveness and willingness to provide as many insights as needed.We've showed them low and high risk possibilities as well as bottlenecks that can be eliminated. With a detailed analyses we've provided Dstrezzed with the best road to take to grow their brand.As a result Dstrezzed has now scaled their online activities with 150%  and discovered a new range of potentials target audiences!

KING Essentials, an Amsterdam-based fashion brand, that's originally founded by two entrepreneurs who gained a substantial experience by working for traditional fashion brands in the Netherlands. Their goal is to become the go-to brand for consistency in fits, sizes, quality, and availability. How to communicate to and with their audience segments was one of the main obstacles in the start-up phase of KING Essentials. KING Essentials didn't have much online advertising experience on board, and decided to work with Marveltest. Their decision was based on the experimental framework ideas we suggested. We've setup a complete online marketing infrastructure for KING Essentials. From the beginning we composed a strategic performance marketing fundament. Extended Data visualization dashboarding resulted in a sophisticated multichannel market approach from the start. The cooperation with KING Essentials came about to support them in speeding up the concept validation process. After 6 months of collaboration and several advice reports, KING Essentials was able to move on with a clear market approach.