About

Eichholtz

  • Business type:
    B2B
  • Project Type:
    Lead-Generation
  • Business size:
    SME
  • Product:
    Digital Transition
  • Year:
    2019

Case:

Eichholtz

Eichholtz has grown into one of the world's most reputable luxury design brands. Theo Eichholtz founded the furniture business back in 1992. This reputable wholesaler was looking for international growth, focusing on Europe, and had the wish to engage with store owners abroad. Marveltest showed Eichholtz how we were able to provide useful insights into the behavior of their new target audience and conducted initial research to display the different possibilities. From there, Marveltest worked closely together with Eichholtz and initiated the Digital Transition in 2019. Through a highly intensive social campaign throughout Europe, we were able to identify the potential customer base of Eichholtz. At that point, we started conducting multiple A/B tests to establish the right strategy for the identified European target audience. The end result? Eichholtz now sells products to over 1000 retailers all over Europe, and we've been able to push their CAC down by 300%!

Interested in becoming a client?

Lets talk!

The process

MarvelFoundation

MarvelTest

MarvelLive

Relevant cases

Happy Eyes

  • B2B
  • Corporate
  • Other
  • Marvel Customized
  • 2020

Happy Eyes is the online partner for contact lens subscriptions. Customers can receive their contact lenses at home every month for a competitive price. This includes an annual eye check free of cost at an optician of their choice. However, they were struggling to find the right target audience online and were losing money due to their online funnel setup. They noticed that a lot of customers churned after just one month. Happy Eyes fully trusted the expertise of Marveltest to bring their company to the next level.

We put our efforts into finding the right target audience for eye lens subscriptions online, which required a niche strategy. In order to find the right marketing communication strategy for the different needs of the audience, we tested multiple propositions to attract the right audience that would not churn. As a result, we were able to lower their churn rate from 79% in January to 1.76% in December. Additionally, we increased the number of active subscriptions from 89 to 227.

Overall, Marveltest helped Happy Eyes find the right target audience and marketing communication strategy, resulting in significant improvements in their customer retention and active subscriptions.

Read more➜

CoucouClub

  • B2C
  • SME
  • E-commerce
  • Foundation - Test - Live
  • 2022

The Coucou Club is a niche and cool fashion brand with a collection based on local rituals from around the world. You can shop beauty products, tools and accessories that lift and enhance your beauty routine. The partnership between The Coucou Club and Marveltest was build on the improvement of the digital growth strategy. This included Social Channel Marketing (FB, Google, Tiktok), Email Marketing, Copywriting etc. The developed of a SkinTool testing strategy (Ads design, Landing pages, Surveys), analyzing customer behaviour and key metrics has let us to discover the best product-market fit strategy for the Coucou Club.

Read more➜

Zoenvoorgust

  • B2C
  • SME
  • E-commerce
  • Foundation - Test - Live
  • 2022

Zoen voor Gust is a sustainable and high quality baby clothing brand run by two passioned mothers. Lisette and Giulia believe parents need the perfect essentials for their mini's, because they deserve the best. Together we've saw that Zoen voor Gust had much more potential, as they were a small scope webshop back in 2020. In our mutual enthusiasm and believe in the brand Zoen voor Gust saw Marveltest as the right partner, and that's how we took a shareholding in the business.We identified a significant opportunity after doing thorough analyses of their data. Collaboratively we profiled and segmented their audience implementeda powerful multichannelmarketing automation.After our efforts we've pushed the brand up to a full grown scale-up with a revenue growth of 1525%!

Read more➜

Client testimonials

"With the insights of Marveltest we will bring viable propositions, tested within various target audiences. If we know how we can evolve the behaviour of one group, then we can expand and move to the next group of people and truly make the difference!"

Nathalie Beck

Founder
"Marveltest is with their data intelligence niche what we internally say to be the champions league in data-driven marketing, instead of the Jupiler League of other agencies."

Nick Van Thull

E-commerce manager
“Marveltest B.V. has been by our side from the beginning and we wouldn’t know what to do without them. They know exactly how to reach our target audience and how to expand our reach in the most effective way, resulting in explosive growth. Next to this, they’re also able to guide our business through growth, which they clearly have successful experiences with.”

Giulia Beens

Job Founder

Want to know what data can do for you?

We offer a free 15 minute consultation!

Book it now or send us an email if you have any other questions!

Shoot us a message!

terms and conditions*
Thank you! We will be in contact shortly!
Oops! Something went wrong while submitting the form.