Pockies is an authentic underwear brand, a unique one on the market. The brand was founded by three young Amsterdam entrepreneurs. It grew expponentially with their initial remarkle advertising campaigns and collaborations.The story and vision of Pockies are defined carefully, but the challange was to scale this approach further in the Netherlands and even internationally. Pockies followed the typical growth path, because of the generosity of their smart influencer collaboratons and outspoken marketing tactics. But Marveltest knows that data interpretation and data-driven decision making is crucial when establishing a sustainable business model, that's how we came into play.During our collaboration with Pockies their revenues improved nationally, and even an international roll-out strategy was established across 6+ channels. This was the first step towards conquering the worlds market of underwear!

STIEGLITZ, a woman clothing brand founded by Pien Stieglitz back in 2014. It's goal it to make woman feel powerful with it's distinct prints and colors. The brand works with small collections, called drops. Each drop is inspired by different places around the world Pien has visited, so always something new to discover. The main goal we envisioned was to grow their top of funnel audience to gain them more customers. And so we executed hypertesting with different audiences and helped STIEGLITZ with testing various types of creative advertisement, by optimizing and validating them.We've also supported STIEGLITZ during their sales periods, such as Black Friday 2021, where they achieved a record breaking single day and month revenue for their online sales. For this we setup a customized full funnel Meta strategy with a dedicated email marketing strategy.With our effort to hypertest different audiences and advertisement types, a growth of 28% (online store) in 2022 compared to 2021!

The Coucou Club is a niche and cool fashion brand with a collection based on local rituals from around the world. You can shop beauty products, tools and accessories that lift and enhance your beauty routine. The partnership between The Coucou Club and Marveltest was build on the improvement of the digital growth strategy. This included Social Channel Marketing (FB, Google, Tiktok), Email Marketing, Copywriting etc. The developed of a SkinTool testing strategy (Ads design, Landing pages, Surveys), analyzing customer behaviour and key metrics has let us to discover the best product-market fit strategy for the Coucou Club.