Erfrechtplan is the No. 1 in (life) wills. They provide help and information to arrange a proper will at your home.They reach their customers with free education thoughout the country, in the form of free lectures on location or a webinar online. COVID had a high impact on Erfechtplan as they were not able to held any lectures on location anymore. As they were not able to reach their customers, they had to search for a new way to find their customers in order to keep their business viable. Marveltest researched the online potential of Erfrechtplan and started an new aqcuisition funnel to find their target audience. On a weekly basis the online proposition of Erfrechtplan was tested, optimised and scaled with at least 20 different landing pages, over 500 ads en more then 20 audiences. As a result were able to go from a monthly 100 leads for €50 per lead, to over 870 leads for €5.93.

BIYU, a very innovative company. Owning products? According to BIYU no longer of this time. Why would you own a leaf blower if you only use it once a year? We as Marveltest couldn't agree more and with the shared belief we quickly came to the realization Marveltest should invest in this sustainable business concept. That is why we can proudly say Marveltest has a shareholding in BIYU! With our partnership we are looking to find the key activation for this amazing service. Testing multiple propositions, campaigns and with UX/CX analyses we are convinced to conquer Amsterdam (first...)!"

KING Essentials, an Amsterdam-based fashion brand, that's originally founded by two entrepreneurs who gained a substantial experience by working for traditional fashion brands in the Netherlands. Their goal is to become the go-to brand for consistency in fits, sizes, quality, and availability. How to communicate to and with their audience segments was one of the main obstacles in the start-up phase of KING Essentials. KING Essentials didn't have much online advertising experience on board, and decided to work with Marveltest. Their decision was based on the experimental framework ideas we suggested. We've setup a complete online marketing infrastructure for KING Essentials. From the beginning we composed a strategic performance marketing fundament. Extended Data visualization dashboarding resulted in a sophisticated multichannel market approach from the start. The cooperation with KING Essentials came about to support them in speeding up the concept validation process. After 6 months of collaboration and several advice reports, KING Essentials was able to move on with a clear market approach.