About

Parfumado

  • Business type:
    B2C
  • Project Type:
    Subscription
  • Business size:
    SME
  • Product:
    MarvelAudit Plus
  • Year:
    2021

Case:

Parfumado

Parfumado, the Dutch brand that will deliver every month in handy travel new favourite perfumes. You can discover them online to suit changing occasions and seasons. In the beginning of 2021, the changing security regulations of Facebook had a high impact on the the new customer acquisition costs and Parfumado was struggling to keep their online funnel viable with their current team. Marveltest conducted the MarvelFoundation + analysis in which key takeaways, optimisation scores and lowering CAC estimations were noted. Based on this analysis, Parfumado continued their collaboration in which our Head of Growth provided his expertises and advise on a weekly basis for the team of Parfumado. By optimising the online funnel, we were able to reach their subscription targets and lower the CAC from €81 to €15.

Interested in becoming a client?

Lets talk!

The process

MarvelFoundation

MarvelTest

MarvelLive

Relevant cases

Prikkl

  • B2B
  • SME
  • Lead-Generation
  • Foundation - Test - Live
  • 2021

Prikkl provides financial assistance and coaching for people and organizations within any sector of the actively working Netherlands. They are a partner of many employers, parties to the collective labor agreement and pension providers. As a main goal Prikkl desires to give individuals from all different collective labor agreements an independent, affordable option for customized advice. The forward-thinking mentality and abilities of the Marveltest team made us the appointed party for Prikkl. In collaboration we were able to adapt their primary needs for a proof of concept in the specified customer markets.We've now found the most suitable proposition for employees in different collective labor organization and are connecting this with a multichannel lead generation strategy.

Read more➜

BIYU

  • B2C
  • Startup
  • Subscription
  • Foundation - Test - Live
  • 2022

BIYU, a very innovative company. Owning products? According to BIYU no longer of this time. Why would you own a leaf blower if you only use it once a year? We as Marveltest couldn't agree more and with the shared belief we quickly came to the realization Marveltest should invest in this sustainable business concept. That is why we can proudly say Marveltest has a shareholding in BIYU! With our partnership we are looking to find the key activation for this amazing service. Testing multiple propositions, campaigns and with UX/CX analyses we are convinced to conquer Amsterdam (first...)!"

Read more➜

Eichholtz

  • B2B
  • SME
  • Lead-Generation
  • Digital Transition
  • 2019

Eichholtz has grown into one of the world's most reputable luxury design brands. Theo Eichholtz founded the furniture business back in 1992.This reputable wholesaler was looking for international growth, focussed on Europe, and had the wish to gain engagement with store owners abroad.Marveltest showed Eichholtz how we'd be able to provide useful insights in the behaviour of their new target audience and conducted an initial research to display the different possibilities. From there Marveltest worked closely together with Eichholtz and initiated the Digital Transition in 2019. Through a highly intensive social campaign throughout Europe we were able to identify the potential customer base of Eichholtz. At that point we started conducting multiple A/B tests to establish the right strategy for the identified European target audience.The end result? Eichholtz now sells products to over a 1000 retailers all over Europe and we've been able to push they're CAC down by 300%!

Read more➜

Client testimonials

"With the insights of Marveltest we will bring viable propositions, tested within various target audiences. If we know how we can evolve the behaviour of one group, then we can expand and move to the next group of people and truly make the difference!"

Nathalie Beck

Founder
"Marveltest is with their data intelligence niche what we internally say to be the champions league in data-driven marketing, instead of the Jupiler League of other agencies."

Nick Van Thull

E-commerce manager
“Marveltest B.V. has been by our side from the beginning and we wouldn’t know what to do without them. They know exactly how to reach our target audience and how to expand our reach in the most effective way, resulting in explosive growth. Next to this, they’re also able to guide our business through growth, which they clearly have successful experiences with.”

Giulia Beens

Job Founder

Want to know what data can do for you?

We offer a free 15 minute consultation!

Book it now or send us an email if you have any other questions!

Let's talk!

Did you know Marveltest HeadOffice is placed in the Centre of Amsterdam? Or how they say it in Dutch: “Hartje pijp!”.

Make an appointment to visit the office
- as client or colleague!

Contact us