In 2020 Eichholtz entered the United States with their own Headquarters. Due to this market entry Marveltest was invited to set out the full market entry strategy in the USA for Eichholtz. By running different strategies based on Lead generation, Brand Awareness and Event campaigns Eichholtz USA already doubled twice in revenue in two years and have an outstanding leads gathered of 2556!

BlueM, one of the first real experts in the oral healthcare that is creating a brand, a feeling, something that you want to be part of! Besides their clinically proven products they are planet proof, cruelty free and hope to share a side of oral healthcare you never experienced. With this innovative story Marveltest and BlueM quickly found each other! To map out customers of BlueM in detail, we started with the Marvelfoundation directly. This foundation resulted into data that allowed BlueM to validate assumptions rapidly. After this, decisions and changes could be made, even on the design!

Eichholtz has grown into one of the world's most reputable luxury design brands. Theo Eichholtz founded the furniture business back in 1992. This reputable wholesaler was looking for international growth, focusing on Europe, and had the wish to engage with store owners abroad. Marveltest showed Eichholtz how we were able to provide useful insights into the behavior of their new target audience and conducted initial research to display the different possibilities. From there, Marveltest worked closely together with Eichholtz and initiated the Digital Transition in 2019. Through a highly intensive social campaign throughout Europe, we were able to identify the potential customer base of Eichholtz. At that point, we started conducting multiple A/B tests to establish the right strategy for the identified European target audience. The end result? Eichholtz now sells products to over 1000 retailers all over Europe, and we've been able to push their CAC down by 300%!