About

Oya's

  • Business type:
    B2C
  • Project Type:
    Other
  • Business size:
    SME
  • Product:
    Marvel Customized
  • Year:
    2021

Case:

Oya's

Oya's Childcare has a unique childcare system that is focussed on individual attention and growth. Their exceptional service is flexible, with their main focus on quality. This is achieved by combining their expert knowledge and best practices with a dose of common sense. Marveltest identified online possibilities, with the first and most important point of attention: optimizing their website. A redesigned website with new content and rewritten copy contributes to the main goal; providing information for parents and recruiting new staff. That last goal is being executed through MarvelJobs, that way we ensure to recruit new staff for Oya's Childcare. The new webshop will go live any day now, so we're very excited to keep you posted on the results!

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The process

MarvelFoundation

MarvelTest

MarvelLive

Relevant cases

KCST

  • B2C
  • Startup
  • E-commerce
  • Foundation - Test - Live
  • 2020

KCST anticipated well on market developments during the pandemic in 2020 and 2022. The loungewear brand focussed on making life inside of the house more comfortable with their sustainable and high-quality tracksuits and tops from cashmere, organic cotton, and wool. The viability of a loungewear brand in a non-pandemic environment was one of the key research questions for KCST.  In the current e-commerce landscape, the reality is that even the best (new) fashion brands fail because of the lack of following a knowledge-based strategy. Entering the market has become easier for small brands, which results in numerous new competitors within the same niche every day. Marveltest has helped KCST to research and evaluate the playing field of loungewear extensively and provided insights for a high-performance strategy. Several step-by-step pieces of advice for continuation were written based on their customer's ongoing behavior. As a result there's now a decisive continuing  strategy recommendation.

Read more➜

BIYU

  • B2C
  • Startup
  • Subscription
  • Foundation - Test - Live
  • 2022

BIYU, a very innovative company. Owning products? According to BIYU no longer of this time. Why would you own a leaf blower if you only use it once a year? We as Marveltest couldn't agree more and with the shared belief we quickly came to the realization Marveltest should invest in this sustainable business concept. That is why we can proudly say Marveltest has a shareholding in BIYU! With our partnership we are looking to find the key activation for this amazing service. Testing multiple propositions, campaigns and with UX/CX analyses we are convinced to conquer Amsterdam (first...)!"

Read more➜

Erfrechtplan

  • B2C
  • SME
  • Lead-Generation
  • Foundation - Test - Live
  • 2021

Erfrechtplan is the No. 1 in (life) wills. They provide help and information to arrange a proper will at your home.They reach their customers with free education thoughout the country, in the form of free lectures on location or a webinar online. COVID had a high impact on Erfechtplan as they were not able to held any lectures on location anymore. As they were not able to reach their customers, they had to search for a new way to find their customers in order to keep their business viable. Marveltest researched the online potential of Erfrechtplan and started an new aqcuisition funnel to find their target audience. On a weekly basis the online proposition of Erfrechtplan was tested, optimised and scaled with at least 20 different landing pages, over 500 ads en more then 20 audiences. As a result were able to go from a monthly 100 leads for €50 per lead, to over 870 leads for €5.93.

Read more➜

Client testimonials

"With the insights of Marveltest we will bring viable propositions, tested within various target audiences. If we know how we can evolve the behaviour of one group, then we can expand and move to the next group of people and truly make the difference!"

Nathalie Beck

Founder
"Marveltest is with their data intelligence niche what we internally say to be the champions league in data-driven marketing, instead of the Jupiler League of other agencies."

Nick Van Thull

E-commerce manager
“Marveltest B.V. has been by our side from the beginning and we wouldn’t know what to do without them. They know exactly how to reach our target audience and how to expand our reach in the most effective way, resulting in explosive growth. Next to this, they’re also able to guide our business through growth, which they clearly have successful experiences with.”

Giulia Beens

Job Founder

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