About

KCST

  • Business type:
    B2C
  • Project Type:
    E-commerce
  • Business size:
    Startup
  • Product:
    Foundation - Test - Live
  • Year:
    2020

Case:

KCST

KCST anticipated well on market developments during the pandemic in 2020 and 2022. The loungewear brand focussed on making life inside of the house more comfortable with their sustainable and high-quality tracksuits and tops from cashmere, organic cotton, and wool. The viability of a loungewear brand in a non-pandemic environment was one of the key research questions for KCST. In the current e-commerce landscape, the reality is that even the best (new) fashion brands fail because of the lack of following a knowledge-based strategy. Entering the market has become easier for small brands, which results in numerous new competitors within the same niche every day. Marveltest has helped KCST to research and evaluate the playing field of loungewear extensively and provided insights for a high-performance strategy. Several step-by-step pieces of advice for continuation were written based on their customer's ongoing behavior. As a result there's now a decisive continuing strategy recommendation.

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The process

MarvelFoundation

MarvelTest

MarvelLive

Relevant cases

Dstrezzed

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  • 2019

Dstrezzed has been creating menswear for modern gents around the world for over ten years now. It's a bold, rebellious and always authentic brand that makes life easier with qualitative and comfortable clothing.The brand's desire was to gain a higher reach towards potential customers, also increasing their engagement and therefore as the end goal: a solid conversion.Dtrezzed found common ground with Marveltest because of our proactiveness and willingness to provide as many insights as needed.We've showed them low and high risk possibilities as well as bottlenecks that can be eliminated. With a detailed analyses we've provided Dstrezzed with the best road to take to grow their brand.As a result Dstrezzed has now scaled their online activities with 150% and discovered a new range of potentials target audiences!

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Abloom

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Abloom strives to take skincare to the next level with their cleaner, greener and healthier products. Being transparent is their main priority as they're skincare is made from 100% botanical ingredients powered by Human Nature. They'd like people to be aware of the power of therapeutic and healing plants and how they can contribute to the health of your skin. A very important note for them? In no way should their products harm the planet, environment or anyone's health. Growth & awareness.. YES! That sounds very familiar to us, it's one of the fundamentals of the Marveltests pocess. And so our entusiasm rose, then our collaboration came to life.We've started testing a variaty of different propositions and utterances to map out multiple options for markets to expand to. With our advise, data and insights for a growth strategy we found the right market fit for Ablooms sustainable branding. As a result of our collaborative efforts Abloom was able to grow their business by a factor of 5!

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Pols Potten

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The leading POLSPOTTEN brand, founded in Amsterdam in 1986, offers home accessories that brighten up any interior, from porcelain vases to glass hourglasses and the most surprising piggy banks. The brand is subtle, innovative and inspiring.POLSPOTTEN came to Marveltest to gain new leads for their B2B efforts in Germany, as their business relies heavily on B2B. After conducting thorough analyses, we started online campaigns to find new leads. The campaign were such a success, and so POLSPOTTEN wanted to expand their efforts to B2C. After launching their new website this year, the efforts of Marveltest switched from B2B to B2C. The campaigns started recently, yet with a ROAS of 9.74 we expect a great future for B2C of POLSPOTTEN.

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Client testimonials

"With the insights of Marveltest we will bring viable propositions, tested within various target audiences. If we know how we can evolve the behaviour of one group, then we can expand and move to the next group of people and truly make the difference!"

Nathalie Beck

Founder
"Marveltest is with their data intelligence niche what we internally say to be the champions league in data-driven marketing, instead of the Jupiler League of other agencies."

Nick Van Thull

E-commerce manager
“Marveltest B.V. has been by our side from the beginning and we wouldn’t know what to do without them. They know exactly how to reach our target audience and how to expand our reach in the most effective way, resulting in explosive growth. Next to this, they’re also able to guide our business through growth, which they clearly have successful experiences with.”

Giulia Beens

Job Founder

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