About

KCST

  • Business type:
    B2C
  • Project Type:
    E-commerce
  • Business size:
    Startup
  • Product:
    Foundation - Test - Live
  • Year:
    2020

Case:

KCST

KCST anticipated well on market developments during the pandemic in 2020 and 2022. The loungewear brand focussed on making life inside of the house more comfortable with their sustainable and high-quality tracksuits and tops from cashmere, organic cotton, and wool. The viability of a loungewear brand in a non-pandemic environment was one of the key research questions for KCST.  In the current e-commerce landscape, the reality is that even the best (new) fashion brands fail because of the lack of following a knowledge-based strategy. Entering the market has become easier for small brands, which results in numerous new competitors within the same niche every day. Marveltest has helped KCST to research and evaluate the playing field of loungewear extensively and provided insights for a high-performance strategy. Several step-by-step pieces of advice for continuation were written based on their customer's ongoing behavior. As a result there's now a decisive continuing  strategy recommendation.

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The process

MarvelFoundation

MarvelTest

MarvelLive

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Client testimonials

"With the insights of Marveltest we will bring viable propositions, tested within various target audiences. If we know how we can evolve the behaviour of one group, then we can expand and move to the next group of people and truly make the difference!"

Nathalie Beck

Founder
"Marveltest is with their data intelligence niche what we internally say to be the champions league in data-driven marketing, instead of the Jupiler League of other agencies."

Nick Van Thull

E-commerce manager
“Marveltest B.V. has been by our side from the beginning and we wouldn’t know what to do without them. They know exactly how to reach our target audience and how to expand our reach in the most effective way, resulting in explosive growth. Next to this, they’re also able to guide our business through growth, which they clearly have successful experiences with.”

Giulia Beens

Job Founder

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