About

Happy Eyes

  • Business type:
    B2B
  • Project Type:
    Other
  • Business size:
    Corporate
  • Product:
    Marvel Customized
  • Year:
    2020

Case:

Happy Eyes

Happy Eyes is the online partner for contact lens subscriptions. Customers can receive their contact lenses at home every month for a competitive price. This includes an annual eye check free of cost at an optician of their choice. However, they were struggling to find the right target audience online and were losing money due to their online funnel setup. They noticed that a lot of customers churned after just one month. Happy Eyes fully trusted the expertise of Marveltest to bring their company to the next level.

We put our efforts into finding the right target audience for eye lens subscriptions online, which required a niche strategy. In order to find the right marketing communication strategy for the different needs of the audience, we tested multiple propositions to attract the right audience that would not churn. As a result, we were able to lower their churn rate from 79% in January to 1.76% in December. Additionally, we increased the number of active subscriptions from 89 to 227.

Overall, Marveltest helped Happy Eyes find the right target audience and marketing communication strategy, resulting in significant improvements in their customer retention and active subscriptions.

Interested in becoming a client?

Lets talk!

The process

MarvelFoundation

MarvelTest

MarvelLive

Relevant cases

Coco-Cici

  • B2C
  • SME
  • E-commerce
  • Foundation - Test - Live
  • 2022

Coco-Cici is a bedding brand founded by two passionate entrepreneurs from Amsterdam. It's a sustainable and high-quality brand with the softest possible bedding in the market. Their main challenge is convincing the available market of why they need this high-end product. Even though no concessions were make on research and development for the products, the market penetration strategy could be optimized so their revenue could be lifted to the next level.Marveltest gained Coco & Cici's trust by showing them the sustainable growth strategy approach and full-funnel service solution in order to reach the desired business outcomes. Whilst revenues were stagnating, we joined forces to test evergreen propositions and campaigns for structural success. For many e-commerce businesses the post covid year has been challenging, but despite that, Coco & Cici realized a revenue growth of 30% plus in 2022 compared to 2021! As the media spending deficiency was limited, a healthier overal business result came about.

Read more➜

YVRA

  • B2C
  • SME
  • E-commerce
  • Foundation - Test - Live
  • 2022

YVRA, named after the founder Yvo Van Regteren Altenna, is niche a fragrance brand. Yvo is originally a lifestyle journalist who's always had a slight focus on fragrances. When he's writing for YVRA he likes to convey the scent and feeling the parfumes can give. Within Marveltest the close collaboration of teams worked out very benefitial for YVRA, as the Design and Growth team were able to identify together a strong brand value proposition, giving their e-commerce what it needs. As a result we created a new website for them, with a distinct focus on the best customer experience possible. Next to that we've managed to set up social campaigns, Google campagin and we're now resposible for their e-mail marketing as well.With the ongoing process of optimizing these campaigns, we achieved lowering their CAC!

Read more➜

The Analogues

  • B2C
  • SME
  • Other
  • Foundation - Test - Live
  • 2021

The Analogues; one of the biggest Beatles tribute bands in the world! There European tour, consisting or 30+ shows, was sold out in 2022. The Telegraphic Newspaper rated their preformance with 5 stars back when they played in the sold out Palladium in London, a real cherry on top!We've devided the tribute band it's main goals into two projects; the first is to sell out all tribute shows, and the second is to market their own music with their second band The Analogues Sideshow.Because Marveltest made a Spotify research report our collaboration came about.The acquisition of first-party data was one of the key strategies for The Analogues. Moreover, Marveltest helped The Analogues Sideshow with establishing a data-driven Spotify campaign and elevating songs based on quantitative data and feedback.

Read more➜

Client testimonials

"With the insights of Marveltest we will bring viable propositions, tested within various target audiences. If we know how we can evolve the behaviour of one group, then we can expand and move to the next group of people and truly make the difference!"

Nathalie Beck

Founder
"Marveltest is with their data intelligence niche what we internally say to be the champions league in data-driven marketing, instead of the Jupiler League of other agencies."

Nick Van Thull

E-commerce manager
“Marveltest B.V. has been by our side from the beginning and we wouldn’t know what to do without them. They know exactly how to reach our target audience and how to expand our reach in the most effective way, resulting in explosive growth. Next to this, they’re also able to guide our business through growth, which they clearly have successful experiences with.”

Giulia Beens

Job Founder

Want to know what data can do for you?

We offer a free 15 minute consultation!

Book it now or send us an email if you have any other questions!

Shoot us a message!

terms and conditions*
Thank you! We will be in contact shortly!
Oops! Something went wrong while submitting the form.