About

Happy Eyes

  • Business type:
    B2B
  • Project Type:
    Other
  • Business size:
    Corporate
  • Product:
    Marvel Customized
  • Year:
    2020

Case:

Happy Eyes

Happy Eyes is the online partner for contact lens subscriptions. Customers can get their contact lenses at home structurally every month for a competitive price. This includes an annual eye check free of cost at an optician of their choice. They were struggling to find the right target audience online, and were losing money with the way their online funnel was set-up. That's how they noticed that lot of customers churned after one month.Happy Eyes fully trusted the expertise of Marveltest to bring their company to the next level. We've put our efforts into finding the right target audience online for eye lens subscription, this required a niche strategy. In order to find the right marketing communication strategy for the different needs of the audience, we tested multiple propositions to enquire the right audience that doesn't churn. As a result we were able to lower their churn rate from 79% in January to 1.76% in December. Next to this we increased the amount of active subscriptions from 89 to 227.

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The process

MarvelFoundation

MarvelTest

MarvelLive

Relevant cases

KCST

  • B2C
  • Startup
  • E-commerce
  • Foundation - Test - Live
  • 2020

KCST anticipated well on market developments during the pandemic in 2020 and 2022. The loungewear brand focussed on making life inside of the house more comfortable with their sustainable and high-quality tracksuits and tops from cashmere, organic cotton, and wool. The viability of a loungewear brand in a non-pandemic environment was one of the key research questions for KCST. In the current e-commerce landscape, the reality is that even the best (new) fashion brands fail because of the lack of following a knowledge-based strategy. Entering the market has become easier for small brands, which results in numerous new competitors within the same niche every day. Marveltest has helped KCST to research and evaluate the playing field of loungewear extensively and provided insights for a high-performance strategy. Several step-by-step pieces of advice for continuation were written based on their customer's ongoing behavior. As a result there's now a decisive continuing strategy recommendation.

Read more➜

Brand New Day

  • B2C
  • SME
  • Lead-Generation
  • MarvelAudit Plus
  • 2022

Brand New Day is a Dutch online bank that provides financial services for saving, investing and pernsions. In 2022 the company managed around €4,5 billion in assets for around 200.000 clients. In 2022 Brand New Day build up a pitching round to be audited by an expert in the field. Marveltest won the pitch by explaining our extended MarvelAudit, whereby in three milestones information is gathered, analyzed and used to formulate a suitable strategy. After the audit they followed the solution pathway and created a strategy in Milestone 3. The goal is together reducing CAC on current and younger audiences with dedicated funnels.

Read more➜

AmsterdamCheese Company

  • B2C
  • SME
  • E-commerce
  • Foundation - Test - Live
  • 2020

Amsterdam Cheese Company, with unreplicatable ingredients the best taste of Amsterdam. Any tourist can take a flavoured memory of their trip to the Netherlands home with these products. Aside from their physical stores in Amsterdam, the brand also had the goal to provide products to their customers back home as well. Why settle for this amazing cheese only when in Amsterdam, right?Their focus was on growing internationally, we as Marveltest had the same enthusiasm for putting Amsterdam on the map. After carefully analyzing the international roll out potential to close the funnel (returning customers), we setup different dedicated funnels for various countries.With three localized funnels setup from running ads to mailing automation, the Amsterdam Cheese Company is now one step closer to represent Amsterdam over the globe!

Read more➜

Client testimonials

"With the insights of Marveltest we will bring viable propositions, tested within various target audiences. If we know how we can evolve the behaviour of one group, then we can expand and move to the next group of people and truly make the difference!"

Nathalie Beck

Founder
"Marveltest is with their data intelligence niche what we internally say to be the champions league in data-driven marketing, instead of the Jupiler League of other agencies."

Nick Van Thull

E-commerce manager
“Marveltest B.V. has been by our side from the beginning and we wouldn’t know what to do without them. They know exactly how to reach our target audience and how to expand our reach in the most effective way, resulting in explosive growth. Next to this, they’re also able to guide our business through growth, which they clearly have successful experiences with.”

Giulia Beens

Job Founder

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