About

Happy Eyes

  • Business type:
    B2B
  • Project Type:
    Other
  • Business size:
    Corporate
  • Product:
    Marvel Customized
  • Year:
    2020

Case:

Happy Eyes

Happy Eyes is the online partner for contact lens subscriptions. Customers can receive their contact lenses at home every month for a competitive price. This includes an annual eye check free of cost at an optician of their choice. However, they were struggling to find the right target audience online and were losing money due to their online funnel setup. They noticed that a lot of customers churned after just one month. Happy Eyes fully trusted the expertise of Marveltest to bring their company to the next level.

We put our efforts into finding the right target audience for eye lens subscriptions online, which required a niche strategy. In order to find the right marketing communication strategy for the different needs of the audience, we tested multiple propositions to attract the right audience that would not churn. As a result, we were able to lower their churn rate from 79% in January to 1.76% in December. Additionally, we increased the number of active subscriptions from 89 to 227.

Overall, Marveltest helped Happy Eyes find the right target audience and marketing communication strategy, resulting in significant improvements in their customer retention and active subscriptions.

Interested in becoming a client?

Lets talk!

The process

MarvelFoundation

MarvelTest

MarvelLive

Relevant cases

Stieglitz

  • B2C
  • SME
  • E-commerce
  • Foundation - Test - Live
  • 2021

STIEGLITZ, a woman clothing brand founded by Pien Stieglitz back in 2014. It's goal it to make woman feel powerful with it's distinct prints and colors. The brand works with small collections, called drops. Each drop is inspired by different places around the world Pien has visited, so always something new to discover. The main goal we envisioned was to grow their top of funnel audience to gain them more customers. And so we executed hypertesting with different audiences and helped STIEGLITZ with testing various types of creative advertisement, by optimizing and validating them.We've also supported STIEGLITZ during their sales periods, such as Black Friday 2021, where they achieved a record breaking single day and month revenue for their online sales. For this we setup a customized full funnel Meta strategy with a dedicated email marketing strategy.With our effort to hypertest different audiences and advertisement types, a growth of 28% (online store) in 2022 compared to 2021!

Read more➜

AXA-IM

  • B2B
  • Corporate
  • Lead-Generation
  • Marvel Customized
  • 2020

AXA-IM a world known investment manager got in contact with Marveltest during the COVID-19 pandemic. In this time the physical fairs were cancelled and networking entered a different dimension. The ambition for innovation is where AXA-IM and Marveltest found each other. With the temporary product launch of Marvelstream, a series of webinars were setup through Whereby, AXA-IM could still connect with their partners and clients and the world. Because of the brand new design and information, AXA-IM ran a webinar series to be proud of!

Read more➜

King Essentials

  • B2C
  • Startup
  • E-commerce
  • Foundation - Test - Live
  • 2020

KING Essentials, an Amsterdam-based fashion brand, that's originally founded by two entrepreneurs who gained a substantial experience by working for traditional fashion brands in the Netherlands. Their goal is to become the go-to brand for consistency in fits, sizes, quality, and availability. How to communicate to and with their audience segments was one of the main obstacles in the start-up phase of KING Essentials. KING Essentials didn't have much online advertising experience on board, and decided to work with Marveltest. Their decision was based on the experimental framework ideas we suggested. We've setup a complete online marketing infrastructure for KING Essentials. From the beginning we composed a strategic performance marketing fundament. Extended Data visualization dashboarding resulted in a sophisticated multichannel market approach from the start. The cooperation with KING Essentials came about to support them in speeding up the concept validation process. After 6 months of collaboration and several advice reports, KING Essentials was able to move on with a clear market approach.

Read more➜

Client testimonials

"With the insights of Marveltest we will bring viable propositions, tested within various target audiences. If we know how we can evolve the behaviour of one group, then we can expand and move to the next group of people and truly make the difference!"

Nathalie Beck

Founder
"Marveltest is with their data intelligence niche what we internally say to be the champions league in data-driven marketing, instead of the Jupiler League of other agencies."

Nick Van Thull

E-commerce manager
“Marveltest B.V. has been by our side from the beginning and we wouldn’t know what to do without them. They know exactly how to reach our target audience and how to expand our reach in the most effective way, resulting in explosive growth. Next to this, they’re also able to guide our business through growth, which they clearly have successful experiences with.”

Giulia Beens

Job Founder

Want to know what data can do for you?

We offer a free 15 minute consultation!

Book it now or send us an email if you have any other questions!

Shoot us a message!

terms and conditions*
Thank you! We will be in contact shortly!
Oops! Something went wrong while submitting the form.