Parfumado, the Dutch brand that will deliver every month in handy travel new favourite perfumes. You can discover them online to suit changing occasions and seasons. In the beginning of 2021, the changing security regulations of Facebook had a high impact on the the new customer acquisition costs and Parfumado was struggling to keep their online funnel viable with their current team. Marveltest conducted the MarvelFoundation + analysis in which key takeaways, optimisation scores and lowering CAC estimations were noted. Based on this analysis, Parfumado continued their collaboration in which our Head of Growth provided his expertises and advise on a weekly basis for the team of Parfumado. By optimising the online funnel, we were able to reach their subscription targets and lower the CAC from €81 to €15.

Oya's Childcare has a unique childcare system that is focussed on individual attention and growth. Their exceptional service is flexible, with their main focus on quality. This is achieved by combining their expert knowledge and best practices with a dose of common sense. Marveltest identified online possibilities, with the first and most important point of attention: optimizing their website. A redesigned website with new content and rewritten copy contributes to the main goal; providing information for parents and recruiting new staff. That last goal is being executed through MarvelJobs, that way we ensure to recruit new staff for Oya's Childcare. The new webshop will go live any day now, so we're very excited to keep you posted on the results!

BlueM, one of the first real experts in the oral healthcare that is creating a brand, a feeling, something that you want to be part of! Besides their clinically proven products they are planet proof, cruelty free and hope to share a side of oral healthcare you never experienced. With this innovative story Marveltest and BlueM quickly found each other! To map out customers of BlueM in detail, we started with the Marvelfoundation directly. This foundation resulted into data that allowed BlueM to validate assumptions rapidly. After this, decisions and changes could be made, even on the design!