About

Canalize

  • Business type:
    B2C
  • Project Type:
    Lead-Generation
  • Business size:
    SME
  • Product:
    Foundation - Test - Live
  • Year:
    2021

Case:

Canalize

Canalize is a high-profile coaching program that focuses on different professional development training for C-level managers and entrepreneurs. Willem Meijer, the founder, started his coaching career after 25+ years of board member experience.  The main challenge of Canalize was gaining trust in a niche market segment of high-profile and experienced leaders.  Canalize did not have any experience with advertising for the applicable niche market. That's how Marveltest came into the picture and researched the market extensively. A very detailed targeting strategy was rolled out across 4+ online marketing channels in order to establish the most effective channel for Canalize’s purpose. The project kicked off with a (low-cost) validation, and after finding the right answers the project is now continuously growing!

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The process

MarvelFoundation

MarvelTest

MarvelLive

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Client testimonials

"With the insights of Marveltest we will bring viable propositions, tested within various target audiences. If we know how we can evolve the behaviour of one group, then we can expand and move to the next group of people and truly make the difference!"

Nathalie Beck

Founder
"Marveltest is with their data intelligence niche what we internally say to be the champions league in data-driven marketing, instead of the Jupiler League of other agencies."

Nick Van Thull

E-commerce manager
“Marveltest B.V. has been by our side from the beginning and we wouldn’t know what to do without them. They know exactly how to reach our target audience and how to expand our reach in the most effective way, resulting in explosive growth. Next to this, they’re also able to guide our business through growth, which they clearly have successful experiences with.”

Giulia Beens

Job Founder

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