Erfrechtplan is the No. 1 in (life) wills. They provide help and information to arrange a proper will at your home.They reach their customers with free education thoughout the country, in the form of free lectures on location or a webinar online. COVID had a high impact on Erfechtplan as they were not able to held any lectures on location anymore. As they were not able to reach their customers, they had to search for a new way to find their customers in order to keep their business viable. Marveltest researched the online potential of Erfrechtplan and started an new aqcuisition funnel to find their target audience. On a weekly basis the online proposition of Erfrechtplan was tested, optimised and scaled with at least 20 different landing pages, over 500 ads en more then 20 audiences. As a result were able to go from a monthly 100 leads for €50 per lead, to over 870 leads for €5.93.

Bibi van den Velden, a brand of jewellery from haute previous materials. One one hand a high end brand with materials like 18k gold, diamonds and barroque pearls and on the other a very human quality with intrictely crafted designs.The goals for the jewellery brand is to find the right audience for their brand and create the best discovering experience in fine jewelry for their customers. That's how we introduced their first advertising strategy and from there we started to develop an online audience for their webshop.  We started optimizing their website, tested more audiences and set up the most personal mailing automations. This resulted into X% increase on ....

Mijn Energielabel, an energy label provider founded by brother and sister Florentine en Max van der Laan. The collaboration signified the importance of generation energy label requests in specific regions in the Netherlands (with the coverage of Energy Label Consultants). Marveltest saw potential and developed and improved Mijn Energielabel's technical and digital infrastructure, that's how this project came about. The digital development included social advertising (FB, Google, Pinterest & YouTube), CRM, conversion optimisation, email design & marketing, website optimisation & maintenance. We've tested different strategies for different channels.This year (2022) Mijn Energielabel generated 5000+ label applications with our new digital growth strategy!