The leading POLSPOTTEN brand, founded in Amsterdam in 1986, offers home accessories that brighten up any interior, from porcelain vases to glass hourglasses and the most surprising piggy banks. The brand is subtle, innovative and inspiring.POLSPOTTEN came to Marveltest to gain new leads for their B2B efforts in Germany, as their business relies heavily on B2B. After conducting thorough analyses, we started online campaigns to find new leads. The campaign were such a success, and so POLSPOTTEN wanted to expand their efforts to B2C. After launching their new website this year, the efforts of Marveltest switched from B2B to B2C. The campaigns started recently, yet with a ROAS of 9.74 we expect a great future for B2C of POLSPOTTEN.

Happy Eyes is the online partner for contact lens subscriptions. Customers can get their contact lenses at home structurally every month for a competitive price. This includes an annual eye check free of cost at an optician of their choice. They were struggling to find the right target audience online, and were losing money with the way their online funnel was set-up. That's how they noticed that lot of customers churned after one month.Happy Eyes fully trusted the expertise of Marveltest to bring their company to the next level. We've put our efforts into finding the right target audience online for eye lens subscription, this required a niche strategy. In order to find the right marketing communication strategy for the different needs of the audience, we tested multiple propositions to enquire the right audience that doesn't churn. As a result we were able to lower their churn rate from 79% in January to 1.76% in December. Next to this we increased the amount of active subscriptions from 89 to 227.

RADAR+, the only consumer lifestyle magazine in the Netherlands with an extensive website full of (money saving) tips, solutions and ideas that are truly useful. Marveltest developed an online customer growth strategy for RADAR+ with lead generation. We've tested multiple propositions and elaborated on high winning strategies, which are still being used today. This included testing multiple copies and content variations to find the right combination for winning ads. We've then analyzed a variaty of ads in different funnels to find the right solution per audience. This resulted in over a 1000 RADAR+ customers in the last year and gives RADAR+ a clear proposition to be targeted (to find more potential customers)!