About

Canalize

  • Business type:
    B2C
  • Project Type:
    Lead-Generation
  • Business size:
    SME
  • Product:
    Foundation - Test - Live
  • Year:
    2021

Case:

Canalize

Canalize is a high-profile coaching program that focuses on different professional development training for C-level managers and entrepreneurs. Willem Meijer, the founder, started his coaching career after 25+ years of board member experience.  The main challenge of Canalize was gaining trust in a niche market segment of high-profile and experienced leaders.  Canalize did not have any experience with advertising for the applicable niche market. That's how Marveltest came into the picture and researched the market extensively. A very detailed targeting strategy was rolled out across 4+ online marketing channels in order to establish the most effective channel for Canalize’s purpose. The project kicked off with a (low-cost) validation, and after finding the right answers the project is now continuously growing!

Interested in becoming a client?

Lets talk!

The process

MarvelFoundation

MarvelTest

MarvelLive

Relevant cases

Oya's

  • B2C
  • SME
  • Other
  • Marvel Customized
  • 2021

Oya's Childcare has a unique childcare system that is focussed on individual attention and growth. Their exceptional service is flexible, with their main focus on quality. This is achieved by combining their expert knowledge and best practices with a dose of common sense. Marveltest identified online possibilities, with the first and most important point of attention: optimizing their website. A redesigned website with new content and rewritten copy contributes to the main goal; providing information for parents and recruiting new staff. That last goal is being executed through MarvelJobs, that way we ensure to recruit new staff for Oya's Childcare. The new webshop will go live any day now, so we're very excited to keep you posted on the results!

Read more➜

Productpine

  • B2C
  • Startup
  • E-commerce
  • Foundation - Test - Live
  • 2021

Productpine is a facilitator to buy directly from the brand, which assures you of the very best price and quality of a product. In addition to that, when buying at Productpine, you contribute to a better world as they offset the CO2 emissions from purchases.Since the brand is innovative in their sustainable platform approach, it was important to set up multiple funnels to create more awareness. We decided not only to highlight the Productpine brand, but also specific product groups they offer.We developed multiple strategies so we could test what ultimately worked best for the platform. The continuous optimization of funnels has so far led us to achieve growth of at least 27% each month!

Read more➜

The Analogues

  • B2C
  • SME
  • Other
  • Foundation - Test - Live
  • 2021

The Analogues; one of the biggest Beatles tribute bands in the world! There European tour, consisting or 30+ shows, was sold out in 2022. The Telegraphic Newspaper rated their preformance with 5 stars back when they played in the sold out Palladium in London, a real cherry on top!We've devided the tribute band it's main goals into two projects; the first is to sell out all tribute shows, and the second is to market their own music with their second band The Analogues Sideshow.Because Marveltest made a Spotify research report our collaboration came about.The acquisition of first-party data was one of the key strategies for The Analogues. Moreover, Marveltest helped The Analogues Sideshow with establishing a data-driven Spotify campaign and elevating songs based on quantitative data and feedback.

Read more➜

Client testimonials

"With the insights of Marveltest we will bring viable propositions, tested within various target audiences. If we know how we can evolve the behaviour of one group, then we can expand and move to the next group of people and truly make the difference!"

Nathalie Beck

Founder
"Marveltest is with their data intelligence niche what we internally say to be the champions league in data-driven marketing, instead of the Jupiler League of other agencies."

Nick Van Thull

E-commerce manager
“Marveltest B.V. has been by our side from the beginning and we wouldn’t know what to do without them. They know exactly how to reach our target audience and how to expand our reach in the most effective way, resulting in explosive growth. Next to this, they’re also able to guide our business through growth, which they clearly have successful experiences with.”

Giulia Beens

Job Founder

Want to know what data can do for you?

We offer a free 15 minute consultation!

Book it now or send us an email if you have any other questions!

Shoot us a message!

terms and conditions*
Thank you! We will be in contact shortly!
Oops! Something went wrong while submitting the form.