Alchemia (Jiri & Friends), a spiritual brand with fair trade and sustainable products, is the only company within the Nederlands that sells and manufactures their own products. It was founded in 2014 and delivers products to hundreds of vendors throughout Europe, from Amsterdam to Ibiza.As a goal, Alchemia desires to sell their products thought it's own channels for higher margins, as they managed the explosive growth on external channels already (such as marketplaces & B2B). However, they weren't familiar with the setup of their own online strategy and propositions.And so Marveltest came in the picture, we identified a significant opportunity. As we executed a thorough analyses of their data and Alchemia's current success on market places, we showed the potential of their business. Based on the metrics and market development insights, the decision to cooperate was made.Whilst writing this (11/22) the project has been running for 6 months, and the website is live almost 3 months. This far the expected average values are 100% higher than expected! Aside from that, the conversion rates are at 40% of the goal already. As soon as the proposition tests are completed, we are convinced this project will be a success!
In 2020 Eichholtz entered the United States with their own Headquarters. Due to this market entry Marveltest was invited to set out the full market entry strategy in the USA for Eichholtz. By running different strategies based on Lead generation, Brand Awareness and Event campaigns Eichholtz USA already doubled twice in revenue in two years and have an outstanding leads gathered of 2556!
Coco-Cici is a bedding brand founded by two passionate entrepreneurs from Amsterdam. It's a sustainable and high-quality brand with the softest possible bedding in the market. Their main challenge is convincing the available market of why they need this high-end product. Even though no concessions were make on research and development for the products, the market penetration strategy could be optimized so their revenue could be lifted to the next level.Marveltest gained Coco & Cici's trust by showing them the sustainable growth strategy approach and full-funnel service solution in order to reach the desired business outcomes. Whilst revenues were stagnating, we joined forces to test evergreen propositions and campaigns for structural success. For many e-commerce businesses the post covid year has been challenging, but despite that, Coco & Cici realized a revenue growth of 30% plus in 2022 compared to 2021! As the media spending deficiency was limited, a healthier overal business result came about.
Abloom strives to take skincare to the next level with their cleaner, greener and healthier products. Being transparent is their main priority as they're skincare is made from 100% botanical ingredients powered by Human Nature. They'd like people to be aware of the power of therapeutic and healing plants and how they can contribute to the health of your skin. A very important note for them? In no way should their products harm the planet, environment or anyone's health. Growth & awareness.. YES! That sounds very familiar to us, it's one of the fundamentals of the Marveltests pocess. And so our entusiasm rose, then our collaboration came to life.We've started testing a variaty of different propositions and utterances to map out multiple options for markets to expand to. With our advise, data and insights for a growth strategy we found the right market fit for Ablooms sustainable branding. As a result of our collaborative efforts Abloom was able to grow their business by a factor of 5!
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