Alchemia (Jiri & Friends), a spiritual brand with fair trade and sustainable products, is the only company within the Nederlands that sells and manufactures their own products. It was founded in 2014 and delivers products to hundreds of vendors throughout Europe, from Amsterdam to Ibiza.As a goal, Alchemia desires to sell their products thought it's own channels for higher margins, as they managed the explosive growth on external channels already (such as marketplaces & B2B). However, they weren't familiar with the setup of their own online strategy and propositions.And so Marveltest came in the picture, we identified a significant opportunity. As we executed a thorough analyses of their data and Alchemia's current success on market places, we showed the potential of their business. Based on the metrics and market development insights, the decision to cooperate was made.Whilst writing this (11/22) the project has been running for 6 months, and the website is live almost 3 months. This far the expected average values are 100% higher than expected! Aside from that, the conversion rates are at 40% of the goal already. As soon as the proposition tests are completed, we are convinced this project will be a success!
In 2020 Eichholtz entered the United States with their own Headquarters. Due to this market entry Marveltest was invited to set out the full market entry strategy in the USA for Eichholtz. By running different strategies based on Lead generation, Brand Awareness and Event campaigns Eichholtz USA already doubled twice in revenue in two years and have an outstanding leads gathered of 2556!
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Dstrezzed has been creating menswear for modern gents around the world for over ten years now. It's a bold, rebellious and always authentic brand that makes life easier with qualitative and comfortable clothing.The brand's desire was to gain a higher reach towards potential customers, also increasing their engagement and therefore as the end goal: a solid conversion.Dtrezzed found common ground with Marveltest because of our proactiveness and willingness to provide as many insights as needed.We've showed them low and high risk possibilities as well as bottlenecks that can be eliminated. With a detailed analyses we've provided Dstrezzed with the best road to take to grow their brand.As a result Dstrezzed has now scaled their online activities with 150% and discovered a new range of potentials target audiences!
KCST anticipated well on market developments during the pandemic in 2020 and 2022. The loungewear brand focussed on making life inside of the house more comfortable with their sustainable and high-quality tracksuits and tops from cashmere, organic cotton, and wool. The viability of a loungewear brand in a non-pandemic environment was one of the key research questions for KCST. In the current e-commerce landscape, the reality is that even the best (new) fashion brands fail because of the lack of following a knowledge-based strategy. Entering the market has become easier for small brands, which results in numerous new competitors within the same niche every day. Marveltest has helped KCST to research and evaluate the playing field of loungewear extensively and provided insights for a high-performance strategy. Several step-by-step pieces of advice for continuation were written based on their customer's ongoing behavior. As a result there's now a decisive continuing strategy recommendation.
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