About

Alchemia

  • Business type:
    B2C
  • Project Type:
    E-commerce
  • Business size:
    SME
  • Product:
    Foundation - Test - Live
  • Year:
    2022

Case:

Alchemia

Alchemia (Jiri & Friends), a spiritual brand with fair trade and sustainable products, is the only company within the Nederlands that sells and manufactures their own products. It was founded in 2014 and delivers products to hundreds of vendors throughout Europe, from Amsterdam to Ibiza.As a goal, Alchemia desires to sell their products thought it's own channels for higher margins, as they managed the explosive growth on external channels already (such as marketplaces & B2B). However, they weren't familiar with the setup of their own online strategy and propositions.And so Marveltest came in the picture, we identified a significant opportunity. As we executed a thorough analyses of their data and Alchemia's current success on market places, we showed the potential of their business. Based on the metrics and market development insights, the decision to cooperate was made.Whilst writing this (11/22) the project has been running for 6 months, and the website is live almost 3 months. This far the expected average values are 100% higher than expected! Aside from that, the conversion rates are at 40% of the goal already. As soon as the proposition tests are completed, we are convinced this project will be a success!

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The process

MarvelFoundation

MarvelTest

MarvelLive

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Client testimonials

"With the insights of Marveltest we will bring viable propositions, tested within various target audiences. If we know how we can evolve the behaviour of one group, then we can expand and move to the next group of people and truly make the difference!"

Nathalie Beck

Founder
"Marveltest is with their data intelligence niche what we internally say to be the champions league in data-driven marketing, instead of the Jupiler League of other agencies."

Nick Van Thull

E-commerce manager
“Marveltest B.V. has been by our side from the beginning and we wouldn’t know what to do without them. They know exactly how to reach our target audience and how to expand our reach in the most effective way, resulting in explosive growth. Next to this, they’re also able to guide our business through growth, which they clearly have successful experiences with.”

Giulia Beens

Job Founder

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