The Coucou Club is a niche and cool fashion brand with a collection based on local rituals from around the world. You can shop beauty products, tools and accessories that lift and enhance your beauty routine. The partnership between The Coucou Club and Marveltest was build on the improvement of the digital growth strategy. This included Social Channel Marketing (FB, Google, Tiktok), Email Marketing, Copywriting etc. The developed of a SkinTool testing strategy (Ads design, Landing pages, Surveys), analyzing customer behaviour and key metrics has let us to discover the best product-market fit strategy for the Coucou Club.

Amsterdam Cheese Company, with unreplicatable ingredients the best taste of Amsterdam. Any tourist can take a flavoured memory of their trip to the Netherlands home with these products. Aside from their physical stores in Amsterdam, the brand also had the goal to provide products to their customers back home as well. Why settle for this amazing cheese only when in Amsterdam, right?Their focus was on growing internationally, we as Marveltest had the same enthusiasm for putting Amsterdam on the map. After carefully analyzing the international roll out potential to close the funnel (returning customers), we setup different dedicated funnels for various countries.With three localized funnels setup from running ads to mailing automation, the Amsterdam Cheese Company is now one step closer to represent Amsterdam over the globe!

Parfumado, the Dutch brand that will deliver every month in handy travel new favourite perfumes. You can discover them online to suit changing occasions and seasons. In the beginning of 2021, the changing security regulations of Facebook had a high impact on the the new customer acquisition costs and Parfumado was struggling to keep their online funnel viable with their current team. Marveltest conducted the MarvelFoundation + analysis in which key takeaways, optimisation scores and lowering CAC estimations were noted. Based on this analysis, Parfumado continued their collaboration in which our Head of Growth provided his expertises and advise on a weekly basis for the team of Parfumado. By optimising the online funnel, we were able to reach their subscription targets and lower the CAC from €81 to €15.