Mijn Energielabel, an energy label provider founded by brother and sister Florentine en Max van der Laan. The collaboration signified the importance of generation energy label requests in specific regions in the Netherlands (with the coverage of Energy Label Consultants). Marveltest saw potential and developed and improved Mijn Energielabel's technical and digital infrastructure, that's how this project came about. The digital development included social advertising (FB, Google, Pinterest & YouTube), CRM, conversion optimisation, email design & marketing, website optimisation & maintenance. We've tested different strategies for different channels.This year (2022) Mijn Energielabel generated 5000+ label applications with our new digital growth strategy!

Skins cosmetics, the ultimate go-to for exceptional cosmetics and sophisticated perfumes. Since 2000, they have introduced brands from over the world with each a unique story from their enthusiastic founders. Back in 2021 Skins Cosmetics wanted to expand their online marketing efforts by being data-driven. Marveltest was eager to start with this renown brand to scale their online marketing up in an efficient way, because being data-driven runs through our veins.Due to the extensive analysis we've executed, the brand is already growing it's online performance with a factor of 7! Both Skins Cosmetics and Marveltest have the vision to keep growing the brand in a sustainable way to reach international goals in the future!

RADAR+, the only consumer lifestyle magazine in the Netherlands with an extensive website full of (money saving) tips, solutions and ideas that are truly useful. Marveltest developed an online customer growth strategy for RADAR+ with lead generation. We've tested multiple propositions and elaborated on high winning strategies, which are still being used today. This included testing multiple copies and content variations to find the right combination for winning ads. We've then analyzed a variaty of ads in different funnels to find the right solution per audience. This resulted in over a 1000 RADAR+ customers in the last year and gives RADAR+ a clear proposition to be targeted (to find more potential customers)!