- Digital Transition
Eichholtz has grown into one of the world's most reputable luxury design brands. Theo Eichholtz founded the furniture business back in 1992.This reputable wholesaler was looking for international growth, focussed on Europe, and had the wish to gain engagement with store owners abroad.Marveltest showed Eichholtz how we'd be able to provide useful insights in the behaviour of their new target audience and conducted an initial research to display the different possibilities. From there Marveltest worked closely together with Eichholtz and initiated the Digital Transition in 2019. Through a highly intensive social campaign throughout Europe we were able to identify the potential customer base of Eichholtz. At that point we started conducting multiple A/B tests to establish the right strategy for the identified European target audience.The end result? Eichholtz now sells products to over a 1000 retailers all over Europe and we've been able to push they're CAC down by 300%!