Erfrechtplan is the No. 1 in (life) wills. They provide help and information to arrange a proper will at your home.They reach their customers with free education thoughout the country, in the form of free lectures on location or a webinar online. COVID had a high impact on Erfechtplan as they were not able to held any lectures on location anymore. As they were not able to reach their customers, they had to search for a new way to find their customers in order to keep their business viable. Marveltest researched the online potential of Erfrechtplan and started an new aqcuisition funnel to find their target audience. On a weekly basis the online proposition of Erfrechtplan was tested, optimised and scaled with at least 20 different landing pages, over 500 ads en more then 20 audiences. As a result were able to go from a monthly 100 leads for €50 per lead, to over 870 leads for €5.93.

Happy Eyes is the online partner for contact lens subscriptions. Customers can receive their contact lenses at home every month for a competitive price. This includes an annual eye check free of cost at an optician of their choice. However, they were struggling to find the right target audience online and were losing money due to their online funnel setup. They noticed that a lot of customers churned after just one month. Happy Eyes fully trusted the expertise of Marveltest to bring their company to the next level.

We put our efforts into finding the right target audience for eye lens subscriptions online, which required a niche strategy. In order to find the right marketing communication strategy for the different needs of the audience, we tested multiple propositions to attract the right audience that would not churn. As a result, we were able to lower their churn rate from 79% in January to 1.76% in December. Additionally, we increased the number of active subscriptions from 89 to 227.

Overall, Marveltest helped Happy Eyes find the right target audience and marketing communication strategy, resulting in significant improvements in their customer retention and active subscriptions.

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YVRA, named after the founder Yvo Van Regteren Altenna, is niche a fragrance brand. Yvo is originally a lifestyle journalist who's always had a slight focus on fragrances. When he's writing for YVRA he likes to convey the scent and feeling the parfumes can give. Within Marveltest the close collaboration of teams worked out very benefitial for YVRA, as the Design and Growth team were able to identify together a strong brand value proposition, giving their e-commerce what it needs. As a result we created a new website for them, with a distinct focus on the best customer experience possible. Next to that we've managed to set up social campaigns, Google campagin and we're now resposible for their e-mail marketing as well.With the ongoing process of optimizing these campaigns, we achieved lowering their CAC!