RADAR+, the only consumer lifestyle magazine in the Netherlands with an extensive website full of (money saving) tips, solutions and ideas that are truly useful. Marveltest developed an online customer growth strategy for RADAR+ with lead generation. We've tested multiple propositions and elaborated on high winning strategies, which are still being used today. This included testing multiple copies and content variations to find the right combination for winning ads. We've then analyzed a variaty of ads in different funnels to find the right solution per audience. This resulted in over a 1000 RADAR+ customers in the last year and gives RADAR+ a clear proposition to be targeted (to find more potential customers)!

PowNed, a public media company, has a style all of its own: challenging, straight when necessary, humorous, intelligent and uncensored. They're taking a stand, tackling, confronting, sometimes shocking watchers with newswurthly insights with some self-mockery when suitable.Their goal is to use all technology and media platforms to attract the network generation to the public system. PowNed and Marveltest both being confident about their own believes felt like a match made in heaven. Besides the same style Powned and Marveltest are also looking for the most disruptive campaigns and challenges. Together we started the journey to convert the PowNed media into NFT's and setup the whole platform as first public media company of the Netherlands. With the remarkable branding and the deployed campaigns it resulted in a long waiting list of potential NFT holders. As an outcome the list grew towards 5.579 members!

ACO Water Management is a renowned organization that operates in 47 countries on a large scale. Founded in 1946, the business’ focus lies on civil installation and water management solutions that contribute to a sustainable future. Their main goal was to acquire B2B leads for their water management projects, predominately concentrated on Dutch municipalities. Secondly the goal was to provide urban areas with more landscaping. Marveltest's data-driven approach led to ACO's decision to start the challanging project.Over a period of 12 months the full online lead generation infrastructure was established for ACO on Social channels and Google. Moreover, audience segmentation was designed with website visitor scraping tools to evaluate whether the right audiences were reached for their specific target audience. Aside from acquiring the B2B leads it was important to increase the online visibility, and ACOs brand awareness, in this industry. At the start of the project Marveltest helped ACO to gain understanding of the online potential, the importance of website traffic segmentation and data visualization.