Erfrechtplan is the No. 1 in (life) wills. They provide help and information to arrange a proper will at your home.They reach their customers with free education thoughout the country, in the form of free lectures on location or a webinar online. COVID had a high impact on Erfechtplan as they were not able to held any lectures on location anymore. As they were not able to reach their customers, they had to search for a new way to find their customers in order to keep their business viable. Marveltest researched the online potential of Erfrechtplan and started an new aqcuisition funnel to find their target audience. On a weekly basis the online proposition of Erfrechtplan was tested, optimised and scaled with at least 20 different landing pages, over 500 ads en more then 20 audiences. As a result were able to go from a monthly 100 leads for €50 per lead, to over 870 leads for €5.93.

KING Essentials, an Amsterdam-based fashion brand, that's originally founded by two entrepreneurs who gained a substantial experience by working for traditional fashion brands in the Netherlands. Their goal is to become the go-to brand for consistency in fits, sizes, quality, and availability. How to communicate to and with their audience segments was one of the main obstacles in the start-up phase of KING Essentials. KING Essentials didn't have much online advertising experience on board, and decided to work with Marveltest. Their decision was based on the experimental framework ideas we suggested. We've setup a complete online marketing infrastructure for KING Essentials. From the beginning we composed a strategic performance marketing fundament. Extended Data visualization dashboarding resulted in a sophisticated multichannel market approach from the start. The cooperation with KING Essentials came about to support them in speeding up the concept validation process. After 6 months of collaboration and several advice reports, KING Essentials was able to move on with a clear market approach.

Abloom strives to take skincare to the next level with their cleaner, greener and healthier products. Being transparent is their main priority as they're skincare is made from 100% botanical ingredients powered by Human Nature. They'd like people to be aware of the power of therapeutic and healing plants and how they can contribute to the health of your skin. A very important note for them? In no way should their products harm the planet, environment or anyone's health. Growth & awareness.. YES! That sounds very familiar to us, it's one of the fundamentals of the Marveltests pocess. And so our entusiasm rose, then our collaboration came to life.We've started testing a variaty of different propositions and utterances to map out multiple options for markets to expand to. With our advise, data and insights for a growth strategy we found the right market fit for Ablooms sustainable branding. As a result of our collaborative efforts Abloom was able to grow their business by a factor of 5!