About

Bibi van der Velden

  • Business type:
    B2B
  • Project Type:
    E-commerce
  • Business size:
    SME
  • Product:
    Foundation - Test - Live
  • Year:
    2022

Case:

Bibi van der Velden

Bibi van den Velden, a brand of jewellery from haute previous materials. One one hand a high end brand with materials like 18k gold, diamonds and barroque pearls and on the other a very human quality with intrictely crafted designs.The goals for the jewellery brand is to find the right audience for their brand and create the best discovering experience in fine jewelry for their customers. That's how we introduced their first advertising strategy and from there we started to develop an online audience for their webshop.  We started optimizing their website, tested more audiences and set up the most personal mailing automations. This resulted into X% increase on ....

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The process

MarvelFoundation

MarvelTest

MarvelLive

Relevant cases

Stieglitz

  • B2C
  • SME
  • E-commerce
  • Foundation - Test - Live
  • 2021

STIEGLITZ, a woman clothing brand founded by Pien Stieglitz back in 2014. It's goal it to make woman feel powerful with it's distinct prints and colors. The brand works with small collections, called drops. Each drop is inspired by different places around the world Pien has visited, so always something new to discover. The main goal we envisioned was to grow their top of funnel audience to gain them more customers. And so we executed hypertesting with different audiences and helped STIEGLITZ with testing various types of creative advertisement, by optimizing and validating them.We've also supported STIEGLITZ during their sales periods, such as Black Friday 2021, where they achieved a record breaking single day and month revenue for their online sales. For this we setup a customized full funnel Meta strategy with a dedicated email marketing strategy.With our effort to hypertest different audiences and advertisement types, a growth of 28% (online store) in 2022 compared to 2021!

Read more➜

Parfumado

  • B2C
  • SME
  • Subscription
  • MarvelAudit Plus
  • 2021

Parfumado, the Dutch brand that will deliver every month in handy travel new favourite perfumes. You can discover them online to suit changing occasions and seasons. In the beginning of 2021, the changing security regulations of Facebook had a high impact on the the new customer acquisition costs and Parfumado was struggling to keep their online funnel viable with their current team. Marveltest conducted the MarvelFoundation + analysis in which key takeaways, optimisation scores and lowering CAC estimations were noted. Based on this analysis, Parfumado continued their collaboration in which our Head of Growth provided his expertises and advise on a weekly basis for the team of Parfumado. By optimising the online funnel, we were able to reach their subscription targets and lower the CAC from €81 to €15.

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Oya's

  • B2C
  • SME
  • Other
  • Marvel Customized
  • 2021

Oya's Childcare has a unique childcare system that is focussed on individual attention and growth. Their exceptional service is flexible, with their main focus on quality. This is achieved by combining their expert knowledge and best practices with a dose of common sense. Marveltest identified online possibilities, with the first and most important point of attention: optimizing their website. A redesigned website with new content and rewritten copy contributes to the main goal; providing information for parents and recruiting new staff. That last goal is being executed through MarvelJobs, that way we ensure to recruit new staff for Oya's Childcare. The new webshop will go live any day now, so we're very excited to keep you posted on the results!

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Client testimonials

"With the insights of Marveltest we will bring viable propositions, tested within various target audiences. If we know how we can evolve the behaviour of one group, then we can expand and move to the next group of people and truly make the difference!"

Nathalie Beck

Founder
"Marveltest is with their data intelligence niche what we internally say to be the champions league in data-driven marketing, instead of the Jupiler League of other agencies."

Nick Van Thull

E-commerce manager
“Marveltest B.V. has been by our side from the beginning and we wouldn’t know what to do without them. They know exactly how to reach our target audience and how to expand our reach in the most effective way, resulting in explosive growth. Next to this, they’re also able to guide our business through growth, which they clearly have successful experiences with.”

Giulia Beens

Job Founder

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